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Monthly archive: February 2014

Best Practice: 2 ½ Content Marketing Ideas – Happy Coca-Cola

In our series ‘Best Practice: 2 ½ Content Marketing Ideas’, we will regularly be offering tidbits of Content Marketing ideas to whet your appetites for your own campaigns. We will present the content of small, medium and large-sized companies respectively and attempt to explain the intention behind their strategy. In addition to that, we’ll include a quick bonus idea for the road. Our first story begins with a Content Marketing giant: Coca Cola.

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3 top tips for your 2014 content marketing strategy

Boosting SEO rankings is important to a business, but without a considered approach such efforts run the risk of failing in their ultimate objective – conversion. The question is, what should your content strategy aim to do? Here are our top 3 tips.

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