The ultimate aim of any marketing strategy is to attract an audience, engage them and convert this interest to sales. However, with the incredible popularity of social media as a theoretically high ROI commercial tool, it is easy to forget that a strategy based solely on Facebook likes and Twitter followers may well be adding to the fan base, but is unlikely to have any measurable impact on conversion. For that, you will always need targeted, effective website content.
Monthly archive: April 2014
William Shakespeare might have been pretty handy with his quill, but good copy isn’t the same as optimised copy. Being able to write is one thing, but applying this skill to the digital world is another skill that we should all be picking up in 2014.