Content marketing is now recognised as one of the most effective foundation for any campaign strategy, with traditional marketing and email advertising taking a backseat in terms of resource and budget. That’s not to say that both don’t continue to have their place in terms of distribution, but quality content – content that is effective irrespective of the vehicle – is rapidly becoming the deciding factor in the ongoing battle for target market attention.
Monthly archive: March 2015
The SEO market continues to evolve: In conjunction with fulfilling user expectations, the latest Google updates mean that now, more than ever, the relevance and quality of website content are the deciding factors when it comes to search engine rankings. In other words, search engine optimization and high-quality content increasingly go hand in hand.
In light of these developments, two of the leading international providers in the industry have committed to work even closer together. Textbroker, the world-wide leading content marketplace, and Searchmetrics, the expert provider of award-winning SEO software, have announced their partnership today.
Is ConIn 2009 the actress and singer Kelly Lester marketed her own range of plastic breakfast- and lunch boxes. Quite an unspectacular product; but her marketing strategy has grown this idea from a small mail-order business, started in her own living room, into a successful company with millions of sales. Instead of setting up an Amazon Web shop and just waiting for customers, this mother of three – with no marketing budget – created added-value content perfectly tailored to her audience and distributed it effectively.
How do you manage to inspire and enthuse a reader about a destination, leaving him wanting to pack his bags immediately? In this author tutorial we deal with what makes a good travel text.
Over the longer term, your content marketing is not likely to work as it is currently managed. Why? Because about 80 per cent of companies have no effective method of measuring its success. Naturally, this can be changed, and in the following article you will get an overview of the metrics used to measure success, as well as some guidance about what should be measured, and how this might be achieved.