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Monthly archive: March 2016

What makes Must-Read Content?

You know I’ve almost given up hope. As a piece of online web content, I know you’re only going to stay with me for the first few lines. And not just with me – I know it’s the same with most online articles. At least I can take reassurance in knowing I’m not alone.

But what if I told you I’m different? If you stick with me to the end, I’ll let you into a few secrets on how you can create must-read online content.

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The 5 Biggest Mistakes to Avoid on your Landing Page Copy

Having the right words at the right time is always important. Whether it’s in the workplace, on a first date, or on your landing pages; knowing what to say and how to say it is the key to success. Fortunately, the words on a landing page only have one simple objective to achieve: to ensure website visitors find and click a command button.

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The importance of the brief when ordering content

People think that obtaining good content is real easy. After all, how hard can it be? I just need someone to write a simple blog text over 500 words about cars. Sure, easy, but then, when I get my blog text from the copywriter, I say “No, no, no. This is all wrong! Send it back!” So how can I ensure that I get the right content every time?

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How to score points with perfect press releases

This tutorial will help ensure that your press releases are read and observed.

Companies have different objectives with their press releases. Ideally, they should increase visibility, positively influence the public perception, and attract the attention of the target audience. Similarly, Online PR aims to achieve a better search engine ranking, to increase website traffic, or to generate clicks. So how do we go about writing the ideal press releases?

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