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Monthly archive: April 2016

One Step Ahead – Knowing the Competition

When it comes to planning your business for the future, there’s nothing quite as deaunting as the knowledge that you’re facing unbeatable competition. Not everybody has the deep pockets to wage all an out battle in a war-of-attrition style commercial rivalry. Instead, smaller businesses with limited resources should always be learning from thier competition to stay one step ahead of the Jones’. While we cannot give you insider information to ensure you a competitive advantage with your products or services, we can show you how to look at and analyse your competiors’ online content to learn from that perspective.

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Emotional Marketing – The Emotional Campaign

It’s time to put SEO and search expertise down for a second and take a few moments to reflect. No, this isn’t a meditation session for online marketers. This is about learning how to use the most powerful tool known to mankind. It’s all about emotions – an essential element in any content marketing campaign.

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Reacting to a Crisis with Content

The right (or wrong) reaction to a crisis situation can make-or-break a company. Whether it’s a case of false advertising, a recalled product or even just a typo on publicity material – mistakes can cause a company a lot of headaches and a lot of damage. Not just in financial terms, but in terms of reputation, too.

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Generating Content Marketing Ideas: The R.O.Q. Method

With a quarter of the year already behind us, you might already feel yourself flagging when it comes to generating ideas for your content marketing campaign. Even worse, you might even feel like your content marketing strategy is somewhat lacking in strategy.

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