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Monthly archive: August 2016

Merde! How to avoiding epic international marketing failures

When it comes to globalising your marketing campaign, it’s worthwhile remembering that this is no simple translation task. Indeed, whilst you wouldn’t be the first to just to fall into the trap of mis-translated slogans, this is the kind of…misshap…that sticks to a brand. Much as the Japanese car manufacturer, Toyota, discovered when they launched their “MR2” in France. Little did they realise that the MR2 is spoken as “merde”.

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Snapchat: Do you need this too?

Some fleeting moments are just naturally exciting: Mountain climbers under the name #Everestnofilter revealing breath-taking snaps from their latest adventure; Stars like Lady Gaga and Rihanna sharing interesting pics into their everyday lives; And certainly, groundbreaking news of Taco Bell’s and Nissan’s, to name a few, incredibly successful marketing campaigns is enough to get our pulses racing. It’s time to take a look at Snapchat.

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