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Monthly archive: September 2016

Interactive Content – 3 Ways It Can Help You

If you’ve not thought about interactive content yet, then now is the right time to start. Interactive content won’t just increase the time readers spend on your website; it also comes with a number of positive side effects that will help your bottom line. The number of formats with interactive components is now so immense that even if you’ve got limited resources, you’ll still find something to work with. Although implementing interactive content takes a bit more effort, it’ll pay off.

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The Call to Action – Beyond the Imperative

The call-to-action (CTA) is one of the most important elements of any commercial website. Generally coming in the form of a button, you might be forgiven for thinking this is the single, non-optimisable aspect of your site. Which is why we’re welcoming you to this CTA-anatomy crash course.

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Be Yourself – Escape The Optimisation!

Have you tried escaping the optimisation wave? We’re not talking about the Search Engine kind, rather the personal kind. With apps to help us efficiently lose weight, effectively budget our money and time, and even to optimise our sleeping patterns, it’s no wonder we’re facing increasing daily pressure to achieve our full potential, to become our ultimate-optimised selves.

Especially as a freelance writer working from home, effectively using your time and structuring your day is essential to making a living. But so is your artistic creativity.

Excessive pressure is sure to restrict your creative capabilities, so here we’re sharing a few common work efficiency tips, and also how to escape them.

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Snapchat: Ephemeral Content

Imagine you’re a mayfly. There are a couple of thousand different mayfly species, so feel free to choose the one you like best. Common to all of these species is the fact they all have a lifespan of around 24 hours, meaning they like to make the most of the time they have. And it’s exactly this ephemeroptera-like perspective on life that you need to make sure your company’s Snapchat content strategy is a winner.

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