Everyone is reading about it. Everyone wants it. And almost everyone is writing about it. Content Writing is the Holy Grail of Online Marketing – today, we’re talking about writing with real value.
As difficult as it might be to define exactly what counts as real value in content, it’s significantly easier to define its opposite. Filler content is the hidden evil, the dark saboteur which lies in wait, ready to take any content down into the forgotten realm of unread blibber-blubber. Recognising what filler content is will inevitably help you fine tune your instincts for identifying that much sought-after value.
One of the greater challenges facing clients today is that of providing writers feedback. Like any working relationship, ensuring your authors get good, constructive feedback is critical to getting the content you really need. In our experience, getting authors the right feedback at the right time can be the difference between success and failure of your content. We hope these tips help you give better, more effective feedback.
It’s not important how you do it. It’s not even too important when you do it. Making sure you have an up-to-date editorial calendar is, however, one of the most fundamental requirements in ensuring your content strategy delivers more traffic, leads, conversions and sales.
Not sure where to get started? Then just read on …
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