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Monthly archive: July 2017

How Often to Post on a Blog

How Often to Post: Your Social Content Strategy

We are all aware of the power of social media in terms of promoting online content. Whether referring to a multinational corporation or a start-up business, these platforms are critical …

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Brand marketing

Finding Your Brand Voice

Let’s imagine for a moment that you have recently come across an entirely new and innovative product that will be marketed to a target audience. There are naturally many variables …

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What is a White Paper?

You may have heard the term ‘White Paper’ – sometimes written as ‘whitepaper’ – and wondered what exactly it is. A white paper is a document written using a persuasive …

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