The recent COVID-19 pandemic has indeed taken the world by storm. Countless lives have been turned upside down and the notion of “business as usual” has certainly changed as a result. The good news is that most countries now seem to be emerging from such unprecedented doldrums. Many freelancers have likewise counted themselves lucky during the past 12 months in regards to the sheer number of work opportunities. Content writers often fall into this category, as the digital community has gained momentum due to a massive exodus from the world of traditional marketing tactics.
Imagine for a moment that you have been searching online for ways to lose weight. You encounter two articles; both offering the same amount of information. One was written by an anonymous source while the other contains an author biography that lists previous experience and industry knowledge. Which piece of content would you deem to be more trustworthy?
Similar to an all-you-can-eat buffet, more is not necessarily better in terms of content creation. One of the most pervasive myths is that a successful marketing campaign is all about volume; that generating swathes of text will automatically lead to success within the digital domain. In fact, nothing could be further from the truth. Mediocre, incorrectly targeted and otherwise generic material will inevitably fall through the cracks of even the most well-intentioned marketing strategies. Furthermore, a great deal of time can be wasted only to experience disappointing results.
“Do not submit copied content, even if you wrote the original.”
If Moses descended from the Textbroker mountain, this would certainly have been one of the ten commandments. Indeed, writing duplicate content is a cardinal sin for many reasons. Not only are we referring to issues such as copyrights and plagiarism, but how can an author expect to grow if he or she never pushes the boundaries of innovation and creativity?
“Every moment of one’s existence, one is growing into more or retreating into less.”
– Norman Mailer