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What is a White Paper?

You may have heard the term ‘White Paper’ – sometimes written as ‘whitepaper’ – and wondered what exactly it is. A white paper is a document written using a persuasive …

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IoT - Internet of Things

Is the Internet of Things Changing Content Marketing?

While the Internet is an ever-blossoming phenomenon, content marketing has actually been around for several hundred years. In fact, as early as 1732, Benjamin Franklin published his ‘Poor Richard’s Almanack’ …

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Infographics about content

10 Reasons your content isn’t sparking – Part I

Content Marketing isn’t just about entertaining blog posts. Implement your content marketing well and you’ll not only effectively increase user engagement, you’ll also increase your profits. But whether it’s images, graphics, video or text – there’s always room for improvement. If your recent successes are lying a bit thin on the ground, the cause might well be one of the following reasons.

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Interview with Neil Adams – Graphic Designer

The world of online marketing has changed the way we think about content and design. Especially when it comes to business marketing, it’s the online campaigns, PPC ads and SEO which have become the driving force behind getting a company’s name out there. Indeed, running a successful company without even having a website is pretty much unthinkable … today.

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