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Why are Hyperlinks so Important Within Custom Content?

We are often provided with detailed directions when driving from point A to point B. These might include places of interest, rest areas and other relevant information intended to heighten the overall experience. In fact, some of these suggestions may be essential if we hope to arrive at the intended destination. Hyperlinks will often appear as “milestones” embedded within an article, but what purpose do they really serve? Are they merely methods to spice up existing content? You might be surprised to learn that these humble links can have a massive impact on the success of any online campaign.

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