There's nothing more satisfying than having a good moan. It's when the satisfaction levels begin to drop, though, that people start moaning about you and your company. And that's not good, because with four times as many customers prepared to write about their negative experiences than their positive ones, it's vital to your company's image and profitability that you deal with these complaints effectively. Today, it's all about maintaining that customer content .
Everyone is reading about it. Everyone wants it. And almost everyone is writing about it. Content Writing is the Holy Grail of Online Marketing – today, we're talking about writing with real value.
As difficult as it might be to define exactly what counts as real value in content, it's significantly easier to define its opposite. Filler content is the hidden evil, the dark saboteur which lies in wait, ready to take any content down into the forgotten realm of unread blibber-blubber. Recognising what filler content is will inevitably help you fine tune your instincts for identifying that much sought-after value.
It's not important how you do it. It's not even too important when you do it. Making sure you have an up-to-date editorial calendar is, however, one of the most fundamental requirements in ensuring your content strategy delivers more traffic, leads, conversions and sales.
Not sure where to get started? Then just read on …
If you've not thought about interactive content yet, then now is the right time to start. Interactive content won't just increase the time readers spend on your website; it also comes with a number of positive side effects that will help your bottom line. The number of formats with interactive components is now so immense that even if you've got limited resources, you'll still find something to work with. Although implementing interactive content takes a bit more effort, it'll pay off.
Have you tried escaping the optimisation wave? We're not talking about the Search Engine kind, rather the personal kind. With apps to help us efficiently lose weight, effectively budget our money and time, and even to optimise our sleeping patterns, it's no wonder we're facing increasing daily pressure to achieve our full potential, to become our ultimate-optimised selves.
Especially as a freelance writer working from home, effectively using your time and structuring your day is essential to making a living. But so is your artistic creativity.
Excessive pressure is sure to restrict your creative capabilities, so here we're sharing a few common work efficiency tips, and also how to escape them.
If you are just starting out or are an experienced professional, Textbroker gives you access to thousands of writing opportunities for each topic. Choose when and how much you write – there is no limit to how much you can earn.
With digital information now accessible nearly everywhere, consumers are more informed than ever before. The onus is now on businesses to provide quality content to gain their potential customers trust. Businesses that have adopted content marketing are creating educational, entertaining, and valuable content.
In our Expert Center, we offer a wealth of information on everything related to Content Marketing, Search Engine Optimization and how best to write unique, high-quality texts. We support both authors and clients with blog articles, tutorials, videos and much more.