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Why Native Advertising Has Dominated 2017

Native advertising seems to be the next catch-all phrase in a veritable “alphabet soup” of marketing terms. However, it is also one of the hot topics which have taken centre …

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How Often to Post on a Blog

How Often to Post: Your Social Content Strategy

We are all aware of the power of social media in terms of promoting online content. Whether referring to a multinational corporation or a start-up business, these platforms are critical …

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What is a White Paper?

You may have heard the term ‘White Paper’ – sometimes written as ‘whitepaper’ – and wondered what exactly it is. A white paper is a document written using a persuasive …

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IoT - Internet of Things

Is the Internet of Things Changing Content Marketing?

While the Internet is an ever-blossoming phenomenon, content marketing has actually been around for several hundred years. In fact, as early as 1732, Benjamin Franklin published his ‘Poor Richard’s Almanack’ …

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