There are a few basic things that can be done to optimise the content on the website itself (onpage), which can help the page become more ‘visible’. It is by doing this that the site will get a better place on the ranking’s page and, in turn, get more visitors. Read on to find out more!
Content & more
Matt Cutts, Google’s head of Webspam, has already announced that the coming months are going to be eventful. Google has recently made a pretty monumental change to their algorithm with wide reaching scope. With Hummingbird, the search engine giant has pretty much renewed their algorithm completely and added to its search function a few extra features.
The second of our two part series on Google's updates. If you haven't already, don't forget to check out part one. In this post, we'll discuss what good content actually is and why it's the solution. Remember: 'Content is King!'.
In May, as Google’s main man for web spam control, Matt Cutts announced another Penguin update, and SEOs everywhere became increasingly nervous. This is because, in recent years, Google has come down heavily on websites which have gone against the code of online conduct in terms of search, and this has brought an abrupt end to the visibility of many sites. But why is that so? Read on to find out more.
The buzzword “content marketing” has been filtering through the SEO scene for the past few months, if not years. Some experts claim that content is the cure-all to reach any SEO goal, while others just shake their heads, since relevant, useful and helpful content that engages and motivates readers has always been rewarded by search engines.