We are all aware of the current state of affairs thanks to the global health situation. As COVID-19 continues to take its toll, it seems as if the notion “business as usual” has been put on hold for the indefinite future. However, we also need to highlight the simple fact that the world will turn. The sun will continue to rise, and eventually, this health crisis may even be relegated to the annals of history. This is why businesses which are able to embrace a more proactive approach in the coming months should perform quite well when the viral tide finally begins to recede.
One of the reasons why Textbroker has enjoyed unparalleled levels of popularity for well over ten years involves the fact that clients can order nearly any type of content imaginable. From white papers and technical articles to texts meant to actively engage the reader, success equates to the ability to create such visions one word at a time. However, there are some strategies which have become overlooked thanks to an industry that has become increasingly focused upon SEO alone.
“Lean” is perhaps one of the more forgiving words which can be used to describe the global state of affairs in 2020. As the world continues to founder through this current pandemic, countless businesses have been disrupted. Some have even been forced to curtail their operations until a future date. To further highlight this stark reality, a recent study has found that a full 80 per cent of all SMEs are experiencing declines in their revenue when compared to 2019 figures. Those which have continued moving forward have done so with an air of trepidation; a completely understandable perspective when dealing with massive declines in profit margins.
Anyone who possesses even a moderate level of experience within the online community has likely been bombarded with a host of formulae for success over the years. Countless articles have touted the benefits of search engine optimisation, the importance of quality content and why it is necessary to leverage the scope of social media channels. Assuming that the average website owner chooses to follow these suggestions, it would only stand to reason that every portal in existence would be rising to the top of its game. As we all know, those who religiously adhere to such guidelines will still fail to reach their online potential. So, why might this be the case?
Algorithms, algorithms and more algorithms. It seems as if Google is forever attempting to befuddle website owners who wish to create interactive and engaging content. While there is no doubt that the sheer number of guidelines may appear daunting at first glance, we need to keep in mind that they will all have an impact upon your digital “bottom line”. In other words, they are intended to provide your material with expertise, authority and trust.