Anyone who possesses even a moderate level of experience within the online community has likely been bombarded with a host of formulae for success over the years. Countless articles have touted the benefits of search engine optimisation, the importance of quality content and why it is necessary to leverage the scope of social media channels. Assuming that the average website owner chooses to follow these suggestions, it would only stand to reason that every portal in existence would be rising to the top of its game. As we all know, those who religiously adhere to such guidelines will still fail to reach their online potential. So, why might this be the case?
Algorithms, algorithms and more algorithms. It seems as if Google is forever attempting to befuddle website owners who wish to create interactive and engaging content. While there is no doubt that the sheer number of guidelines may appear daunting at first glance, we need to keep in mind that they will all have an impact upon your digital “bottom line”. In other words, they are intended to provide your material with expertise, authority and trust.
Lead Generation is certainly one of the hottest topics within the content marketing industry. Of course, this subject has been covered in copious detail, and the chances are high that you are already aware of the basics. It is still important to mention that these very same fundamentals might not always be able to provide you with quality leads. We need to keep in mind that digital consumers may be presented with as many as 4,000 advertisements every day. The majority of these will glide by without further recognition as easily as a droplet of water atop a duck’s back.
Anyone who is even vaguely familiar with the concept of search engine optimisation is well aware of the importance associated with online rankings. Being featured at or close to the beginning of a SERP (search engine results page) can often make the difference between a failed marketing campaign and one bound for success. One of the most powerful strategies to consider involves the use of what are known as featured snippets. Ironically, the benefits of this concept are not entirely clear to many business owners. Let's take a closer look at the principles associated with featured snippets, their advantages, and how they can be implemented within a current marketing campaign.
Anyone who has even a modicum of experience within the world of online marketing is well aware that client engagement is one of the most important metrics to address. Whether referring to brand awareness, sales or new product promotions, it pays to target the right people at the right times.