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Online Marketing

Snapchat: Ephemeral Content

Imagine you’re a mayfly. There are a couple of thousand different mayfly species, so feel free to choose the one you like best. Common to all of these species is the fact they all have a lifespan of around 24 hours, meaning they like to make the most of the time they have. And it’s exactly this ephemeroptera-like perspective on life that you need to make sure your company’s Snapchat content strategy is a winner.

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Merde! How to avoiding epic international marketing failures

When it comes to globalising your marketing campaign, it’s worthwhile remembering that this is no simple translation task. Indeed, whilst you wouldn’t be the first to just to fall into the trap of mis-translated slogans, this is the kind of…misshap…that sticks to a brand. Much as the Japanese car manufacturer, Toyota, discovered when they launched their “MR2” in France. Little did they realise that the MR2 is spoken as “merde”.

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Corporate Blog Communication – a Dying Art?

There’s no ignoring the fact that technology has changed the way we interact with one another. There’s still something a little shocking in the fact that by 2020, it’s predicted that over 85% of customer relations will be managed without speaking to another human.

With that in mind, we’re going to take a look into how you can keep the dying art of human interaction alive in your corporate blog.

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One Step Ahead – Knowing the Competition

When it comes to planning your business for the future, there’s nothing quite as deaunting as the knowledge that you’re facing unbeatable competition. Not everybody has the deep pockets to wage all an out battle in a war-of-attrition style commercial rivalry. Instead, smaller businesses with limited resources should always be learning from thier competition to stay one step ahead of the Jones’. While we cannot give you insider information to ensure you a competitive advantage with your products or services, we can show you how to look at and analyse your competiors’ online content to learn from that perspective.

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