Part II Previously, we introduced you to some basic mistakes which could be keeping your content success at bay. Today – surprise, surprise – we’re taking this topic further. Here’s …
There’s no ignoring the fact that technology has changed the way we interact with one another. There’s still something a little shocking in the fact that by 2020, it’s predicted that over 85% of customer relations will be managed without speaking to another human.
With that in mind, we’re going to take a look into how you can keep the dying art of human interaction alive in your corporate blog.
It’s time to put SEO and search expertise down for a second and take a few moments to reflect. No, this isn’t a meditation session for online marketers. This is about learning how to use the most powerful tool known to mankind. It’s all about emotions – an essential element in any content marketing campaign.
The right (or wrong) reaction to a crisis situation can make-or-break a company. Whether it’s a case of false advertising, a recalled product or even just a typo on publicity material – mistakes can cause a company a lot of headaches and a lot of damage. Not just in financial terms, but in terms of reputation, too.
With a quarter of the year already behind us, you might already feel yourself flagging when it comes to generating ideas for your content marketing campaign. Even worse, you might even feel like your content marketing strategy is somewhat lacking in strategy.