Skip to main content

Why Successful Businesses Chooseto Buy High-Quality Newsletter Content

Proven methods to distribute the right information at the right times

Obtain professional, targeted newsletter content at Textbroker.

Professionelle Newsletter schreiben lassen

How do you promote the products and services that your business offers? Some common methods include social media posts, item-specific discounts and SEO-friendly content. While there is no doubt that all of these strategies are effective, it can still be difficult to keep new and existing customers loyal over time without regularly writing newsletter texts.

This is why a growing number of enterprises are rightfully looking to buy newsletter content. However, there’s a big difference between stringing together a hodgepodge of material and the ability to create a newsletter that grabs the attention of the reader. Therefore, the team at Textbroker has decided to simplify the process with the help of this handy how-to guide. Let’s examine the basics before moving on to discuss the finer points.

What arenewsletter texts?

Newsletters can be partially defined in relation to the associated industry. For instance, petroleum distributors may send updated information regarding advances in pipeline safety. Health-related companies could instead choose to highlight the latest benefits associated with a specific nutritional supplement. Although these are informative approaches, they still lack one crucial element: passive marketing.

For the sake of this article, we will be focusing on newsletter writing in relation to what makes your brand stand out from its counterparts. So, a more targeted definition is required. The team at Bighow-Commerce describes newsletter content as a means by which product-specific information is presented to new, existing and potential customers.

As the name suggests, traditional newsletters were associated with physical solutions, such as pamphlets, catalogues and similar material sent by post. This is why some old-school marketers still refer to newsletters by the rather outdated term “mailshot”. As we have now fully entered the digital age, newsletter texts are nearly always distributed by email. Still, the intention of this approach has remained virtually the same.

The differences between newsletters and standard advertising campaigns

Businesses that buy newsletter content are understandably keen to present their latest offers to relevant clients. On the surface, this appears to be yet another sales strategy. This myth should be dispelled at an early stage. It is important to note that newsletters are not sales-driven material. Instead, they are meant to be informative and educational while still generating interest.

This is partially due to the fact that consumers are inundated by aggressive email promotions that are overly salesy. Such correspondence will often be filtered to a spam folder or moved to the trash bin. New and potential clients will be much more open to reading content that offers real value. Therefore, some of the core phrases that can be used to describe a newsletter include:

  • Informative

  • Entertaining

  • Educational

  • Concise

  • Authoritative


The key is to strike a balance between creating genuinely interesting material and content that is able to offer answers to specific problems or pain points. Now, let’s examine how to write a newsletter that resonates with your users.

Our newsletter copyrighters are
standing by.

Register for free!

Newsletter writing 101: 6 steps to success

When formatted properly, newsletters are extremely attractive due to their simplicity and user-friendly designs. The only issue here is that creating such content from scratch can be rather tricky for the uninitiated. The good news is that the six hassle-free steps outlined below can help clarify things a bit.

1. Provide website visitors with an attractive subscription offer

First, it is important to note that, unlike mass marketing campaigns, newsletters are intended to communicate with a discrete audience. This is why website visitors should be encouraged to opt-in to some type of email subscription. However, generic statements like “click here to subscribe” are hardly sufficient. The initial presentation should be much more enticing. Here are some fictional examples:

  • Sign up to get the latest deals.

  • Subscribe to receive 25% off of your first order.

  • Register to join a free limited-time online seminar.

  • Click here to download our e-book for free.

The main takeaway point here is that visitors should be provided with a “hook” that encourages them to take the next step. As this previous Textbroker article notes, opting in is a great way to pre-qualify new leads and cater to existing clients.

2. Define the goals of your newsletter texts

Like any marketing strategy, you need to keep the proverbial “finish line” in sight from the very beginning. What are you trying to achieve? Is the newsletter meant to increase sales, augment your social media presence, drive traffic to a landing page or present a new product?

The ability to define your goals will make it much easier to create a newsletter that can paint your company in the most amenable light. Let’s also remember that focusing on a single intention is a great way to avoid “fluff” and long-winded content that might otherwise detract from what the campaign has to offer.

3. Take advantage of user-friendly newsletter templates

Some newsletters are quite impressive in terms of their layout and aesthetic appeal. Thankfully, you do not have to be an expert in the rather confusing art of HTML/CSS to create such pieces. There are plenty of pre-formatted templates that can present your content in a digitally attractive light. Take a look at some of these platforms to learn more:

  • weMail

  • MailChimp

  • HubSpot Asset Marketplace

  • ZURB Ink

  • 99designs

Each of the above offers many free utilities, and they are perfectly suited for those who have little to no experience with coding or design.

4. Craft a powerful subject line

If a picture speaks 1,000 words, then the subject line of a newsletter has the ability to make or break the content that follows shortly after. This is why introductions are extremely important. Bland titles like “November Newsletter” will hardly suffice, and once again, they could propel an otherwise informative update into spam-induced digital oblivion. In fact, studies have found that 69% of all newsletter recipients will decide whether a message is spam mail based on the heading alone.

The best way to avoid this is to craft an enticing introduction. For instance, try to include the name of the subscriber. Address the recipient from a first-person perspective. Create a sense of urgency with a phrase such as “Your One-Time Discount is Awaiting”. Leave readers intrigued through the use of statements including “How to Double Your Sales Within 30 Days of Reading This Article” and similar customer-specific material. However, make certain that such titles are backed up by viable information. Otherwise, readers will almost certainly unsubscribe.

5. Embed “power words” within the content

Assuming that the recipient has chosen to open the email, the next step involves keeping them interested. One excellent strategy is to employ so-called “power words” that trigger emotional responses. Here are some general examples:


  • Amazing

  • Surprising

  • Mind-blowing

  • Unbelievable

  • Money-saving


All of these will generate interest, causing the subscriber to continue reading. An even greater sense of momentum can be achieved through the use of time-sensitive expressions, such as:

  • Limited

  • Important

  • Late-breaking


Ultimately, the goal is to create a sense of urgency that illustrates why the content within the newsletter is so relevant and crucial.

6. Connect with the reader

If there is one takeaway point to remember, it is to write a newsletter that concisely presents what it is that you have to offer. Make certain that paragraphs are short and to the point. Avoid run-on sentences and the use of overly complicated terminology. Remember that newsletters are only one portion of the larger sales funnel. Thus, the goal should be to entice subscribers to take further action as opposed to closing a sale.

Also, be sure to use images to break up newsletter texts. These will help maintain the interest of the recipient, and imagery is an excellent way to present your services in an attractive light. The same holds true in regard to any embedded videos that can be used to reinforce the information itself.

Likewise, it is key to include a clickable call to action. The reader should always be provided with an easy means to proactively connect with your business. Whether requesting more information or confirming an order, the power of a CTA cannot be overstated.

Buy newsletter content with a
single click.

Join for free today.

Analyse the resultsof your efforts

Even after all of the steps above have been implemented, it is important to gauge the success of your efforts. Keep in mind that targeted newsletter texts may require a bit of tweaking from time to time. There could be other instances when your efforts simply fall upon deaf ears, even after the proper research seems to have been carried out. This is all part of the long-term marketing journey.

Make it a point to analyse the performance of your newsletters on a regular basis. A previous Textbroker blog post stressed the fact that third-party tools are excellent ways to gain a bit of much-needed insight. Some metrics to examine in greater detail include:

  • The number of times a newsletter may have been forwarded to someone else.

  • The number of individuals who chose to unsubscribe.

  • Click-through, delivery and open rates.

  • Any sales that can be directly linked to newsletter content (such as an enquiry about a specific advertised discount).

Real-time analyses are essential if you hope to avoid making the same mistake over and over. Furthermore, this proactive mindset can help identify which marketing tactics seem to work best with your niche audience.
Why use Textbroker to buy newsletter content?

While adopting a do-it-yourself approach offers a certain number of advantages, there are still many times when it is better to buy newsletter content. This is also when the team at Textbroker can provide your business with an undeniable edge. Here are a handful of the reasons why our newsletter copywriters are in such high demand:


  • The costs of the newsletter are always determined by the word count, allowing you to plan your budget accordingly.

  • We offer support in no fewer than 36 languages.

  • Clients can choose authors based on unique skill sets and industry-specific experience.

  • Second-to-none levels of customer support.

  • All newsletters are checked for duplicate content.

  • Our team identifies and implements the latest SEO tactics, ensuring robust levels of online exposure.

Choosing to work in tandem with a professional copywriter for newsletters could very well represent the best solution.

Buy newsletter content and join
more than 80,000 satisfied clients!

Join for free today.

Newsletter texts FAQs

How to write a good newsletter?

Newsletter writing involves brevity, the ability to generate interest and clear calls to action. This is why it is often best to work with an experienced newsletter copywriter.

Newsletter Kosten

How often should newsletter texts be distributed?

As a general rule of thumb, it is best to send out newsletters no more than two times a week and at least one time per month. This frequency will help maintain the interest of your subscribers.

guter Newslettertext

What must be included in a newsletter?

Some key elements include a catchy headline, high-quality images, concise product descriptions and calls to action that encourage the reader to take additional steps.

Managed Service

Textbroker offers an extended level of service with the Managed Service option. Managed Service gives you additional support and a personal account manager when you want us to manage your projects for you. Find out more here.

Request a customised offer


Do you need up-to-date content? Then manage your project through Textbroker’s Self-Service. You choose the quality level, price, and author for your content.

Register for free!


Thousands of authors from around the globe earn money with Textbroker, the leading provider of unique, custom content. Become a Textbroker author now and access thousands of projects to choose from.

Register for free!