How to Develop a Long-Term Working Relationship with Your Textbroker Author
One of the many reasons why Textbroker has enjoyed an unprecedented level of success over the years involves the kaleidoscope of available writers. Whether clients require a standard marketing article, a segment promoting a budding business concept or bespoke content that is highly technical in nature, the fact of the matter is that success begins and ends with the author. Not only is it important to find the appropriate writer for the material in question, but it is just as wise to develop a mutually beneficial relationship over time. Let’s look at some of the ways in which clients can establish such as rapport as well as what you can (and cannot) expect when dealing with this unique cadre of talented professionals.
Finding the Right Author for the Right Task
There are many times when clients will place an Open Order directly into the content pool. The chances are high that an author will soon accept the piece and have it back well before the due date. While this is an excellent strategy if you are looking to “test the waters” of Textbroker before placing a Direct Order, the fact of the matter is that you might require more targeted solutions; particularly if you are working within a discrete time frame or if you intend to pass on the completed article to a third party (such as the business of a friend).
In this case, it is much better to choose an author who is associated with a prolific background as well as a wide variety of specialities. Always be sure to browse through the Textbroker author profiles, as there is little doubt that you will find the expert who is perfectly suited for the task at hand.
Knowing the Hallmarks of a Great Writer
Textbroker is exceedingly demanding in regards to its writing staff and this is immediately evident in the quality of material that is disseminated to customers. Having said this, there are still a handful of useful guidelines which authoritative websites such as The Content Marketing Association have highlighted:
- A masterful grasp of the English language.
- The ability to produce content within a short period of time.
- A wide breadth of expertise in various subjects.
- An individual who is capable of addressing challenging projects.
While discrete skills and writing samples will be highlighted in the aforementioned author profiles, it is just as wise to examine how many articles the individual has written in the past in order to get an idea of their overall experience. You will be provided with a much clearer picture in regards to efficiency and reliability.
The Project Brief: How to Effectively Communicate with Your Writer
“A lack of clarity could put the brakes on any journey to success.”
– Steve Maraboli, author and motivational speaker
Let’s assume that you have recently started working with a Textbroker author and you wish to place a Direct Order in the near future. What should go into this briefing? This is an indispensable topic which needs to be addressed with lucidity and insight. One of the biggest mistakes is to provide a “description” that is hardly descriptive at all. An example can be used to highlight this observation. We will imagine that you require content addressing the subject of digital marketing. Let us look at the wrong way to request such material:
“Please write a 500-word article on digital marketing. Be sure to check your spelling and grammar. Avoid fluff. Break the content up into paragraphs for easier reading.”
Although it is said that brevity is the soul of wit, this description is entirely too generic. Not only does it lack specificity, but the wide berth that the author has been given could result in content that is not appropriate for your requirements. Here are some useful items which you should always try to include within a briefing:
- The number of paragraphs.
- Whether or not you require HTML tags.
- The presence of any outbound reference links.
- The website where the article will be posted.
- The tone of voice.
- Any previous examples that can be used as references.
When driving to an unfamiliar destination, you will require much more than an origin and when you are expected to arrive. You could otherwise become lost. The same holds true in regards to a content order. Authors who are provided with highly descriptive requests are more likely to hit the proverbial nail on the head.
Remaining Realistic with Your Content Expectations
Textbroker authors are known for their diligence and an unwavering ability to create truly outstanding articles. However, this does not necessarily signify that they are mind readers or that they can pull off the impossible. This is why you need to be realistic in terms of your requests as well as how much content they are able to generate within a specific period of time.
For example, it is highly unrealistic to request ten articles of 1,000 words a piece that must be completed within a 24-hour period; especially if they are highly technical and detailed. It is just as important to mention the age-old adage that you get what you pay for. In other words, it is impractical to believe that you can place an order at Level 2 and expect to be provided with Level 4 or 5 results. Please take this into account when developing your initial strategy and before submitting the associated request.
A Kind Word Goes a Long Way
Some of the top Textbroker authors have been known to write 10,000 words a day or more (approximately 20 pages of high-quality text). They work very hard to produce targeted material that is perfectly in tune with modern SEO and marketing requirements. This is why the occasional “thank you” is one of the best ways to show your appreciation for a job well done. Whether referring to a positive article rating, constructive feedback or a personalised message, the fact of the matter is that authors love to receive such praise if it is deserved. So, never be afraid to reach out and express your gratitude.
If the relationship is fostered with clarity and mutual communication, a Textbroker author could very well represent your go-to-source when only the best content will suffice. This is why it is always wise to create a working rapport from the very beginning. Not only will you be pleased with the end results, but you can remain confident that the author is keeping your best interests in mind.
About our authorRon first arrived in Barcelona, Spain in 2007. Although initially pursuing a career in wealth management and finance, he learned that the content writing community provided the highest level of personal satisfaction while still being able to personally help clients. He has been a full-time professional writer since 2011. Some of his other interests include martial arts and bodybuilding.