Ordering Tips: How to Order the Perfect Article
Textbroker makes it easy for you to order content. Obviously, a fast and straightforward ordering experience is important, but the quality of the content itself is essential to your marketing strategy’s ultimate success. Are you searching for something that you and your readers can feel passionate about sharing? The key could lie in taking charge of how you order it…
Your Guide to Stress-Free Content Ordering on Textbroker
Textbroker makes it easy to order SEO content so that you can get back to focusing on your business.
Part of the service is helping you source unique content that resonates with your readers. Whether it’s content for your website, blog, or social media channels, the trick to achieving your content marketing goals is how you place your order.
How to Help Authors Hit the Mark
Most order briefings should be detailed enough to let an author complete the work using independent research but not so detailed that they unnecessarily restrict the author’s creativity. It’s helpful to provide key sources or links that you’d like included or used, but there’s usually no need to flesh things out beyond a basic level.
Never be afraid to tell authors exactly what you’re in search of. Want a writer to avoid specific words or use certain vocabulary and keyword phrases? Include these specifications in the author’s briefing so that they know which fundamental points to address.
Top Tips For Creating an Effective Briefing
Sticking to a few core concepts is actually the best way to get original content because it encourages writers to expand on their own ideas. Of course, there’s nothing wrong with specifying essential concepts that you’d like covered, but in terms of obtaining fresh, original work, it’s wisest to let the author connect the dots on their own.
With that in mind, here are the main points to consider:
1. Briefing essentials
The best content briefings are direct and go straight to the point. A good briefing will:
- Identify a clear purpose that specifies why the content needs to be created.
- Tell the author whether they should add elements other than text, such as a meta title, HTML tags or social media teasers.
- Explain who the ideal audience is.
- Include basic formatting instructions.
If unsure, always concentrate on the core message and the type of voice it should be delivered in. You’ll find it a lot easier to keep your writer focused.
2. Enable connecting words and plurals
Keywords can make or break an otherwise great order. Written work that flows smoothly can suddenly turn into a wonky mess when an author has to include a key phrase that simply doesn’t make sense in normal English syntax. This significantly increases the difficulty of assignments and causes them to take longer to complete.
Using the connecting words and plurals options makes everyone’s life easier. Since Google and other search engines mostly ignore helper words — such as “and”, “the”, “for,” etc. — the author can insert them to produce something that reads well and still fulfils the SEO goals. For instance, imagine that a data centre company wants to rank for the search term “IT services London UK,” which doesn’t quite make grammatical sense. The firm’s content strategist should enable Textbroker’s connecting words option to allow for “IT services in London, UK,” or “IT services near London, UK,” which both flow much better in ordinary speech and make the content sound as if a native English speaker wrote it.
3. Set an achievable deadline
It’s understandable that you might need some content rapidly, but trying to give authors lead time is always a good idea. Many of Textbroker’s best writers have their plates full of work from regular clients that they’ve built ongoing relationships with. Help them satisfy your last-minute turn-around demands by reaching out to schedule work as early as possible.
Writers work at different speeds, but as a general rule, assignments that demand more research or more words typically require more time. Checking out other similar orders on the platform and chatting with the help desk are both effective ways to get a quick feel for what’s appropriate. Another good way to reduce turn-around times is to provide source links that demonstrate the type of tone you’re looking for.
4. Be open to change and feedback
Even the most enthusiastic, talented writers might have some questions about your orders. Using the messaging system to provide clarification is highly advisable.
This rule also applies to working with authors that you’ve had prior successes with. Reaching out to plan an upcoming blog or series of articles is a smart way to transform a one-off order into a sustainable content marketing strategy that furthers your PR goals. It can also help you get a feel for a writer’s availability.
Some of the best content defies expectations, and in a world of semantic-driven search algorithms, those who publish original, meaningful content rise to the top. In addition to giving the author some leeway to complete your order in a unique way, be sure to listen to any feedback or comments they send. This can be a great way to iron out your ordering process and make future projects more attractive to expert writers.
6. Choose an appropriate assignment level
Although higher-level assignments cost more, they’re pricier for a good reason. The top authors exhibit consistently superior writing quality, and this tends to come with more innovative results. Longer, more detailed content may be more impactful when placed as higher-level orders. This is simply because skilled writers have an easier time keeping a train of thought chugging along coherently.
Use the Team and Managed Order Systems
Want to run a campaign or redesign an entire site? Building a dedicated team of writers is usually the simplest way to achieve a consistent voice with the fewest revisions. Since longer projects tend to include more instructions, such as style guides and keyword rules, it’s a lot easier to keep them moving in the right direction when you set the standards early on.
Order Great Content from Textbroker
Ordering content should be easy and fun, and those who follow these basic guidelines usually walk away feeling more than fulfilled. Above all, being clear and direct about your needs and purposes is the best way to avoid confusion. Decide what your content goals are well in advance. Then, let your favourite authors in on your plan to ensure they create professional, SEO-friendly content that fits the bill.
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