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Brand marketing

Finding Your Brand Voice

Let’s imagine for a moment that you have recently come across an entirely new and innovative product that will be marketed to a target audience. There are naturally many variables …

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What is a White Paper?

You may have heard the term ‘White Paper’ – sometimes written as ‘whitepaper’ – and wondered what exactly it is. A white paper is a document written using a persuasive …

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IoT - Internet of Things

Is the Internet of Things Changing Content Marketing?

While the Internet is an ever-blossoming phenomenon, content marketing has actually been around for several hundred years. In fact, as early as 1732, Benjamin Franklin published his ‘Poor Richard’s Almanack’ …

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Content Marketing – The Sales Technique Without Selling

There is more to marketing than simply advertising your product. Now more than ever, people want to be informed of their choices and to avoid making impulsive decisions. Find out how Content Marketing has adapted to this by choosing the inbound rather than outbound path.

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