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The Benefits of Outsourcing to a Content Marketplace

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Are you ready to take your online business ideas to the next level? Have you been eager to promote a new product or service to your audience? If so, congratulations! However, these goals are often easier said than done. Simply because we can see a destination on the distant horizon does not necessarily signify that we know the most efficient route to take. This is one of the main benefits of outsourcing your efforts to a third-party content marketplace. Let us break this concept down into its core components in order to better appreciate the tools and possibilities at your disposal.

Protection for Both Freelancers and Clients

Intellectual property is still a rather grey area in today’s digital community. Countless business owners and decision makers have been caught off guard by having their content ripped or duplicated so that it unknowingly appears on unrelated web pages. Not only is this copyright infringement from a legal standpoint, but SERPs such as Google might actually penalise the site in question even though the owners are not at fault. Unfortunately, these circumstances will often arise when utilising less-than-reputable firms.

Reliable and well-known content marketplaces provide superior levels of transparency. Protection is offered to both clients and freelancers alike. The customer can remain confident that he or she will be receiving proprietary work that is completely original. Freelancers are likewise secure in the knowledge that their efforts will be rewarded through continuous client loyalty and predictable pay cycles.

Numerous Tools to Implement Along the Way

Have you ever wondered why some websites are able to display eye-catching and engaging content while others seem to quickly fade from memory? There are actually many more factors to take into account than the content alone. Implementing the proper tools and HTML coding is now just as critical as a few blocks of engaging text. Although simple methods such as boldface text, italics and underlines can be visually impressive, these must now be supplemented by more technical considerations. Why is this the case?

Google is now very concerned with the proper use of HTML coding such as tag lines, meta descriptions, paragraph headings and the presence of relevant keywords. However, most website owners do not have the time or the experience to appreciate what changes need to be made. This is another massive benefit of hiring the expert knowledge of a content marketplace. All of the latest techniques will be employed; helping the existing content to rise above and beyond the competition.

Transparent Methods of Engagement and Communication

Have you ever grown frustrated with a private web designer or a lesser-known content mill that was nearly impossible to contact? Did you find that it took days or longer to obtain an answer to a simple question? These modern times dictate that responsiveness is the key to success. This is another one of the benefits of outsourcing content-related services to a third party. There are numerous forms of communication besides a generic email or an outdated telephone number.

Additionally, you will be able to work together with an expert in order to discover the most appropriate ways to present your content to the public. When you can obtain flexible suggestions, the chances are high that you will soon come across the method which best suits the needs of your business.

Perhaps more importantly, you can expect to speak with a representative who is highly knowledgeable in his or her field. Even the most challenging of technical questions will be answered with clarity and insight. This is hardly the case when referring to an individual freelancer or a writer who is concerned with syntax and grammar alone.

Let’s also not forget that content marketplaces do not necessarily focus on static text alone. Many can offer other possibilities such as cross-platform compatibility and even podcast hosting. These aspects will vary from provider to provider and still, such a kaleidoscope of tools will benefit nearly every online business.

Universal Access for Anyone

Shoppers and potential online customers are now more demanding than ever before. This observation is just as true whether referring to an existing client or a visitor who is contemplating a first-time purchase. Two statistics presented by SocialMediaToday highlight this undeniable trend.

  • 75 per cent of all marketers now realise the importance of leveraging high-quality content within any campaign.
  • 70 per cent of visitors prefer to read targeted and in-depth material as opposed to generic advertisements.

Of course, we are all aware that quality needs to be stressed over quantity. It has often be said that one engaging and relevant article is worth more than ten pieces which fail to resonate with the reader. This brings us to another important point.

Site owners and stakeholders alike need to enjoy unfettered access to quality content at a moment’s notice. Perhaps a Black Friday sale has been updated and new information needs to be disseminated to customers without delay. There are also times when multiple texts must be written within a given time frame to satisfy the SEO needs of a blog post. The fact of the matter is that these (and many other) concerns can be efficiently addressed through the use of a professional content marketplace.

Superior Levels of Customer Support

One of the downfalls of many unprofessional CMS services is the fact that customer support is lacking at best and non-existent at worst. This can present some very real problems within a short period of time. The most obvious issue is that unresolved complaints could very well cost the client dearly in terms of click-through rates and conversions. However, the pendulum swings both ways. A study conducted by HelpScout has shown that it takes up to 12 positive experiences to counter the impact of a single negative engagement. Reputable content marketplaces fully appreciate this fact and they will go out of their way to make certain that the needs of the customer are addressed on an entirely individual basis. Thus, small problems can be rectified before they snowball into daunting scenarios.

The Constantly Changing Landscape of Content Marketing

It should now be entirely clear why the benefits of outsourcing content creation is so critical in this day and age. Businesses need to be able to tackle even the largest of projects in real-time scenarios without being held back by entirely avoidable obstacles. Another point worth mentioning is that the resources applicable today might not necessarily be appropriate tomorrow. As it is the sole duty of a content provider to know how and when to change their techniques, customers can remain confident that they are staying well ahead of the curve. If you have grown tired of dealing with second-best agencies which produce substandard material, it is high time to consider the advantages associated with the modern content marketplace.


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