Over the longer term, your content marketing is not likely to work as it is currently managed. Why? Because about 80 per cent of companies have no effective method of measuring its success. Naturally, this can be changed, and in the following article you will get an overview of the metrics used to measure success, as well as some guidance about what should be measured, and how this might be achieved.
Good product descriptions are enormously important to the success of an online shop. In today's post, we'll give you some tips on creating a comprehensive product description brief so your authors will know exactly what to write.
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With digital information now accessible nearly everywhere, consumers are more informed than ever before. The onus is now on businesses to provide quality content to gain their potential customers trust. Businesses that have adopted content marketing are creating educational, entertaining, and valuable content.