We are all aware that Google is the largest online search engine in the world. In fact, current statistics indicate that well over 63,000 searches take place each second. This …
Exposure is the name of the game in terms of content marketing. There are many ways in which this can be accomplished. The appropriate use of keywords, social media interactions …
One of the greater challenges facing clients today is that of providing writers feedback. Like any working relationship, ensuring your authors get good, constructive feedback is critical to getting the content you really need. In our experience, getting authors the right feedback at the right time can be the difference between success and failure of your content. We hope these tips help you give better, more effective feedback.
People think that obtaining good content is real easy. After all, how hard can it be? I just need someone to write a simple blog text over 500 words about cars. Sure, easy, but then, when I get my blog text from the copywriter, I say “No, no, no. This is all wrong! Send it back!” So how can I ensure that I get the right content every time?
This tutorial will help ensure that your press releases are read and observed.
Companies have different objectives with their press releases. Ideally, they should increase visibility, positively influence the public perception, and attract the attention of the target audience. Similarly, Online PR aims to achieve a better search engine ranking, to increase website traffic, or to generate clicks. So how do we go about writing the ideal press releases?