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Just Eat Takeaway: Great success with multilingual content from Textbroker

About the company:

Just Eat Takeaway.com is a leading global online food delivery marketplace, connecting consumers and restaurants through its platform in 24 countries.

 

The challenge:

 
Complete complex multilingual content projects with individualised briefings in a scalable manner with the aim to optimise the SEO visibility of thousands of search terms.
 

  • The company needed fresh or updated content for thousands of landing pages in 8 different languages.

  •  
  • With the help of unique content, the organic rankings for all food-order-related search queries needed be optimised.

The solution:

 
Textbroker Managed Service:
 
In order to meet their substantial content goals in several languages and with short deadlines, Just Eat Takeaway chose Textbroker Managed Service. With the help of Textbroker, the company was able to produce high-quality multilingual content for thousands of landing pages for 11 of their platforms.


The solution Managed Service

The client’s exact requirements were:

 

  • Creation of high-quality content in 8 languages containing the most relevant keywords and search phrases

  •  
  • Local optimisation to enhance visibility for local searches

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  • Ensuring content is absolutely unique, even when topics sometimes overlap

The results:

 

Ranking increases:
 
The content has contributed to an increase in the average search visibility of the different landing pages.

Ranking increase

Bounce rate decreases:
 
The content project led to a significant decrease in the bounce rate on a global level for the landing pages that were updated with content.

Bounce Rate Senkung

Conclusion:



 
 

Other conclusions drawn by Just Eat Takeaway:

 

  • “The scalability of the Managed-Service has been the key driver of our success. The size and complexity of this project would have been nearly impossible without the consistent communication and flexibility on Textbroker‘s part.”

  • “Textbroker‘s ability to customise the process for the client‘s needs stands out as a winning feature.”

  • “Flawless customer service, fast turnaround times, and attention to detail in customised requests prompted the decision to choose Textbroker as the trusted partner for these needs. The briefing process is continuously optimised for the custom needs, the ordering process is facilitated, and the export of content is customised for our specific needs.”

  • “Thanks to the impeccable project management and customer service, complex, international projects become
    simple and scalable drivers of our global SEO strategy. We intend to continue our collaboration across different markets, languages, and projects in the future.”

 
 


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