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A press release can be an essential part of your content marketing strategy, helping to spread the word about important events within a business, such as a product launch or new business partnership. Regardless of the exact nature of the news you want to share, a press release can help to attract the attention of publications or journalists and provide them with the core information they need to create related content for their platforms.
Well-written press releases can be shared with specific journalists or with a newswire so that multiple journalists can pick up the story and run with it. Yet, a well-written press release will need to follow a set structure, tick all the right boxes and capture the imagination of the right sections of the media. For this reason, it can be beneficial to buy a press release from a professional writer with experience in creating this kind of content.
So how do you buy a press release, and what are the benefits of this approach compared to in-house content creation? Additionally, what are the different options available for finding a professional writer to take on the job?
What is apress release?
A press release is a written statement containing important information that is sent to members of the media in order to provide them with the information they need to produce related content. Generally, an organisation will create a press release when something newsworthy is occurring, with the aim of generating interest from journalists, who then report the news on their own platforms. This allows the news to reach a much wider audience than it would otherwise.
According to statistics compiled by Early Stage Marketing, 68 per cent of businesses reported that a press release raised visibility for either a product or their brand as a whole. Meanwhile, 84 per cent of organisations feel that press releases are a powerful tool for sharing important company news.
Press releases are an example of marketing content, and a high-quality press release will be concise, including all the salient facts and figures. They will usually follow an established structure, which will include the date the press release was sent out, a headline, an introduction with the most important information, the main body expanding on the introduction, and a section providing information about the organisation responsible for issuing the press release.
Ideally, a journalist should be able to create a news story or article for their own platform using your press release alone. Although, organisations should make themselves available for contact if the press requires more information. Making the content creation process as easy as possible for journalists increases the likelihood that they will cover your news story. Press releases can also be important for creating and maintaining a positive relationship with media sources.
Reasons to buy a press release vs writing it yourself
Many businesses and other organisations will opt to buy a press release from a professional writer, and there are a variety of reasons why this approach can be preferable to writing press releases on your own.
First, it is important to understand that good press releases are written in a specific way. They will usually follow the established format for a press release and will be structured so that members of the media are able to understand the story quickly and then extract the most important information. For this reason, it can be beneficial to outsource the creation process to a professional with experience in this area, offering press release writing services.
On top of this, outsourcing will save significant time when compared to writing press releases yourself or using in-house staff to produce the text. This means that you and your employees will be able to focus efforts on core responsibilities instead, and you can avoid situations where content creation gets in the way of achieving other business objectives. It will also almost always be cheaper to buy a press release than to employ a full-time writer.
Some of the other main advantages of outsourcing press release writing include the following:
Where to buy a press release?
If you are looking to buy a press release, there are a number of different options to explore. Each approach has different plus points, so the chosen approach may depend on your own specific needs. You can learn more about the main options for securing press release writing services in the sections below:
Work directly with a freelance writer
The first option is to work directly with a freelance writer, and there are some significant advantages to this approach. You will be able to benefit from direct communication with the writer, and there is the potential to establish a long-term working relationship with them. The amount of money you will need to spend on a press release is likely to be lower than with other options, which can be great for those on a limited budget.
Working directly with a freelance writer is a direct exchange. Most freelancers do not have large offices to maintain or high overhead costs, so you are likely to pay for the work alone. With that being said, briefing, coordination, proofreading, and invoice creation can all cost time and money, and there is less protection than there is when working with an agency or content platform. This means you will need to establish and maintain a high level of trust.
Outsource to a writing agency
Another option worth exploring involves outsourcing to a writing agency, but there are pros and cons to this approach that you will need to consider. Generally, agencies employ talented writers, which means there is usually a greater amount of certainty that the press release will be of higher quality than there is when working with a single freelancer. Agencies also have multiple writers, so someone can take over in the event that the assigned writer becomes ill or cannot continue the project for another reason.
With that being said, the average cost of a press release may be higher, as agencies are more likely to charge an hourly rate rather than a per-word rate. The increased reliability is also somewhat counterbalanced by the fact that the best agencies are likely to attract lots of work, and this means they will need to be adept at balancing projects. Nevertheless, communication is usually of a high standard, and agencies will work to assign the best writer for a specific task.
Use a content platform like Textbroker
The main alternative when looking to buy a press release is to turn to a content platform like Textbroker. Content platforms are extremely easy to use, and press release pricing is aided by the fact that these platforms have simple processing and briefing procedures, while issues like invoicing are usually handled through the platform. After signing up, you will have access to a pool of writers, and in the case of Textbroker, the authors are quality tested.
Having a large pool of authors means you will be able to find one with experience in writing press releases and covering topics similar to what you want to communicate. Services are also highly scalable, allowing you to move beyond purchasing a press release and on to a wider content marketing strategy if that suits your needs. At the same time, direct orders still provide the personal, one-to-one communication associated with working with a freelancer.
Why use Textbroker for buying a press release?
With so many options available, why should you opt to buy a press release from Textbroker? First of all, you can sign up for free and gain access to a pool of talented writers with a wealth of knowledge and experience. Textbroker also aims to create a personal relationship with all clients, so you will have the ability to forge lasting relationships with specific authors, meaning you get all of the benefits of working with a freelance writer.
At the same time, you will also be able to capitalise on the increased protection offered to clients by agencies and content platforms. If an author cannot fulfil an order for any reason, another author can step in. You can also set clear deadlines for the completion of a project and select the quality level that matches your available budget.
The ability to place open orders means you can circumvent cumbersome author search processes. However, once you do find an author that matches your needs, you can continue to send them direct orders in the future. There are no monthly fees to pay, and you will have the ability to set the minimum and maximum length for your press release.
In the event that you need changes to be made, this can be achieved quickly and effortlessly through the platform. You can specify the changes you require, and the author can then make these changes and resubmit their work. The Textbroker platform also automatically checks all submitted articles for plagiarism or accidental duplicate content.
Finally, Textbroker currently supports more than 30 languages, and this can be ideal for situations when you want to spread exciting news far and wide or need a press release to reach journalists in international markets.
More than 80,000 global customers rely on Textbroker for high-quality content, including press releases to reach major publications that encourage them to create related content. Why not join them and start reaping the rewards?
What makes a good press release?
A good press release will include a catchy headline, which attracts attention and clearly explains what the topic will be. This should be followed by a concise introduction outlining all of the key facts. A great press release will then expand on this information and provide the media with everything they need to create a viral news article or blog post.
How much does a press release cost?
Press release pricing will depend on numerous factors, including the length of the press release, the quality of the writer and the amount of research required. You can expect experienced writers to charge more than inexperienced writers. With Textbroker, you can place orders at different quality levels, so you will find options that suit your needs and budget.
What are the seven parts of a press release?
A press release will usually start with company contact information and the date of the press release. This is followed by a headline that sums up the main topic of the story. The introduction then outlines the most critical information, while the main body expands on what was written in the introduction. A press release will usually conclude with information about the company issuing the press release, including what the company does. The word ‘Ends’ signals the ending of the document.