Similar to an all-you-can-eat buffet, more is not necessarily better in terms of content creation. One of the most pervasive myths is that a successful marketing campaign is all about volume; that generating swathes of text will automatically lead to success within the digital domain. In fact, nothing could be further from the truth. Mediocre, incorrectly targeted and otherwise generic material will inevitably fall through the cracks of even the most well-intentioned marketing strategies. Furthermore, a great deal of time can be wasted only to experience disappointing results.
Targeted keywords can often make or break an online marketing campaign, so it always pays to use the best search tools that the current industry has to offer.
“Quality is not what happens when what you do matches your intentions. It is what happens when what you do matches your customers' expectations.”
It has been estimated that more than 99 per cent of all life on earth that has ever existed is now extinct. From the dinosaurs and the woolly mammoth to the sabre-toothed tiger and the dodo bird, evolution and extinction are a natural part of our very existence. The same holds true within the digital world.
We are all aware of the current state of affairs thanks to the global health situation. As COVID-19 continues to take its toll, it seems as if the notion “business as usual” has been put on hold for the indefinite future. However, we also need to highlight the simple fact that the world will turn. The sun will continue to rise, and eventually, this health crisis may even be relegated to the annals of history. This is why businesses which are able to embrace a more proactive approach in the coming months should perform quite well when the viral tide finally begins to recede.