One of the most beneficial features of the digital community is that there is always room for expansion. Traditional geographic borders have been ablated and you now have access to a truly global audience. Of course, the main question is whether or not you are ready to take the leap. Assuming that you wish to expand your current operations, content creation is (once again) king.
Anyone who has ever dabbled in online sales is well aware of the clout associated with the retail giant Amazon. Indeed, it is somewhat difficult to put the true size of this conglomerate into perspective. Due in no small part to the recent global health situation, Amazon is expected to experience even more exponential growth in the coming months. Some recent figures will help to illustrate this point.
How familiar are you with the concept of digital branding? Even if you have little professional experience, you already possess a wealth of innate knowledge. Take a moment to consider each of these short statements and logo descriptions:
- Just Do It.
- I'm Loving It.
- The image of one apple with a bite taken out.
- A bull reared up on its hind legs while charging.
The chances are high that you identified the examples above as Nike, McDonald's, Apple, and Red Bull. In fact, it has been shown that humans can even discern specific brands based on elements such as colours and even fonts alone. This arises from the fact that we are all extremely visual creatures.
I have enjoyed the privilege of working with Textbroker as an author for the past eight years and indeed, how time flies. During this period, I have completed nearly 21,000 orders and developed long-term relationships with countless clients. These observations are by no means intended to represent a self-aggrandising statement. They are instead mentioned to highlight the simple fact that during my tenure, I have encountered a kaleidoscope of different customer briefings.
If we’re honest, anyone who wants to win at the game of content marketing can never really take their foot off the gas. If you really want to blow away the competition, dig deep and check out some of our content hacks – up your game, and you might just surprise yourself with the results!