Lead Generation is certainly one of the hottest topics within the content marketing industry. Of course, this subject has been covered in copious detail, and the chances are high that you are already aware of the basics. It is still important to mention that these very same fundamentals might not always be able to provide you with quality leads. We need to keep in mind that digital consumers may be presented with as many as 4,000 advertisements every day. The majority of these will glide by without further recognition as easily as a droplet of water atop a duck’s back.
“When written in Chinese, the word ‘crisis’ is composed of two characters. One represents danger and the other represents opportunity.”
– John F. Kennedy
“To err is human. To forgive, divine.”
– Alexander Pope
Anyone who is even vaguely familiar with the concept of search engine optimisation is well aware of the importance associated with online rankings. Being featured at or close to the beginning of a SERP (search engine results page) can often make the difference between a failed marketing campaign and one bound for success. One of the most powerful strategies to consider involves the use of what are known as featured snippets. Ironically, the benefits of this concept are not entirely clear to many business owners. Let's take a closer look at the principles associated with featured snippets, their advantages, and how they can be implemented within a current marketing campaign.
Pillar pages are long-form content pages that cover all aspects of a broad topic. They are broad, including information on all aspects and subtopics, but they do not tend to be deep. Tutorials, reviews, and other in-depth guides make up cluster pages that support and are supported by the pillar pages.