Because more people read headlines than the articles they announce, it's time to dedicate a post to the mysteries and secrets of main titles. Over the years, headlines have been researched from every thinkable angle – whether it's their font, their length or their exact wording. Aside from giving the reader an idea of what to expect in the article they're about to read, there's a whole lot more psychology at work behind those headlines.
When it comes to planning your business for the future, there's nothing quite as deaunting as the knowledge that you're facing unbeatable competition. Not everybody has the deep pockets to wage all an out battle in a war-of-attrition style commercial rivalry. Instead, smaller businesses with limited resources should always be learning from thier competition to stay one step ahead of the Jones'. While we cannot give you insider information to ensure you a competitive advantage with your products or services, we can show you how to look at and analyse your competiors' online content to learn from that perspective.
It's time to put SEO and search expertise down for a second and take a few moments to reflect. No, this isn't a meditation session for online marketers. This is about learning how to use the most powerful tool known to mankind. It's all about emotions - an essential element in any content marketing campaign.
The right (or wrong) reaction to a crisis situation can make-or-break a company. Whether it's a case of false advertising, a recalled product or even just a typo on publicity material – mistakes can cause a company a lot of headaches and a lot of damage. Not just in financial terms, but in terms of reputation, too.
With a quarter of the year already behind us, you might already feel yourself flagging when it comes to generating ideas for your content marketing campaign. Even worse, you might even feel like your content marketing strategy is somewhat lacking in strategy.
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With digital information now accessible nearly everywhere, consumers are more informed than ever before. The onus is now on businesses to provide quality content to gain their potential customers trust. Businesses that have adopted content marketing are creating educational, entertaining, and valuable content.