Content marketing is now recognised as one of the most effective foundation for any campaign strategy, with traditional marketing and email advertising taking a backseat in terms of resource and budget. That’s not to say that both don’t continue to have their place in terms of distribution, but quality content – content that is effective irrespective of the vehicle – is rapidly becoming the deciding factor in the ongoing battle for target market attention.
The SEO market continues to evolve: In conjunction with fulfilling user expectations, the latest Google updates mean that now, more than ever, the relevance and quality of website content are the deciding factors when it comes to search engine rankings. In other words, search engine optimization and high-quality content increasingly go hand in hand.
In light of these developments, two of the leading international providers in the industry have committed to work even closer together. Textbroker, the world-wide leading content marketplace, and Searchmetrics, the expert provider of award-winning SEO software, have announced their partnership today.
Is ConIn 2009 the actress and singer Kelly Lester marketed her own range of plastic breakfast- and lunch boxes. Quite an unspectacular product; but her marketing strategy has grown this idea from a small mail-order business, started in her own living room, into a successful company with millions of sales. Instead of setting up an Amazon Web shop and just waiting for customers, this mother of three – with no marketing budget – created added-value content perfectly tailored to her audience and distributed it effectively.
Whether it's a mini Darth Vader or Apple's 300% battery, every day articles, videos and pictures pop up on the Internet that enthral and move millions of people and spread across the world like wildfire. The rules that viral messages follow are unclear: It's hard to predict whether content will become a raging success or simply flame out. However, the creator of viral content has several options to help him set a spark that will carry his content to all corners of the world.
Dear Customer, we are aware that you have many challenges to overcome when planning your content. That’s why we at Textbroker have created a new service palette to make sure that we meet your every need.
Textbroker offers managed oursourcing services on a per project basis. Our services cover machine translation to blog management and will provide individualized support and your own personal contact person.
With digital information now accessible nearly everywhere, consumers are more informed than ever before. The onus is now on businesses to provide quality content to gain their potential customers trust. Businesses that have adopted content marketing are creating educational, entertaining, and valuable content.