Anyone who possesses even a moderate level of experience within the online community has likely been bombarded with a host of formulae for success over the years. Countless articles have touted the benefits of search engine optimisation, the importance of quality content and why it is necessary to leverage the scope of social media channels. Assuming that the average website owner chooses to follow these suggestions, it would only stand to reason that every portal in existence would be rising to the top of its game. As we all know, those who religiously adhere to such guidelines will still fail to reach their online potential. So, why might this be the case?
We are all aware that leveraging the power of social media channels is an excellent way to build your online clout and to reach a much wider target audience. While many articles focus around the breadth of sites such as Facebook and Twitter, relatively few address the scope of LinkedIn. However, the numbers do not lie. Were you aware that there are now more than 575 million registered users who access their profiles on a regular basis? LinkedIn therefore represents an extremely valuable resource to build strong professional connections. This will often involve creating and posting updated content on a regular basis.
Algorithms, algorithms and more algorithms. It seems as if Google is forever attempting to befuddle website owners who wish to create interactive and engaging content. While there is no doubt that the sheer number of guidelines may appear daunting at first glance, we need to keep in mind that they will all have an impact upon your digital “bottom line”. In other words, they are intended to provide your material with expertise, authority and trust.
Lead Generation is certainly one of the hottest topics within the content marketing industry. Of course, this subject has been covered in copious detail, and the chances are high that you are already aware of the basics. It is still important to mention that these very same fundamentals might not always be able to provide you with quality leads. We need to keep in mind that digital consumers may be presented with as many as 4,000 advertisements every day. The majority of these will glide by without further recognition as easily as a droplet of water atop a duck’s back.
“When written in Chinese, the word ‘crisis’ is composed of two characters. One represents danger and the other represents opportunity.”
– John F. Kennedy