Is Content Marketing just a fad? That's a legitimate question, because many Internet hypes arrive at full speed - only to disappear even faster. Just a glance through online marketing trends of the last 10 years shows some unpredictable ups and downs – a marketing Wall Street!
We want our clients to be happy with our service from registration to the finished text, and this is why we have consulted with our service-team to find our what questions are most commonly posed by clients. In the following, we answer the top 9 most frequently asked questions to offer you some guidance and more transparency.
Content marketing is now recognised as one of the most effective foundation for any campaign strategy, with traditional marketing and email advertising taking a backseat in terms of resource and budget. That’s not to say that both don’t continue to have their place in terms of distribution, but quality content – content that is effective irrespective of the vehicle – is rapidly becoming the deciding factor in the ongoing battle for target market attention.
The SEO market continues to evolve: In conjunction with fulfilling user expectations, the latest Google updates mean that now, more than ever, the relevance and quality of website content are the deciding factors when it comes to search engine rankings. In other words, search engine optimization and high-quality content increasingly go hand in hand.
In light of these developments, two of the leading international providers in the industry have committed to work even closer together. Textbroker, the world-wide leading content marketplace, and Searchmetrics, the expert provider of award-winning SEO software, have announced their partnership today.
Is ConIn 2009 the actress and singer Kelly Lester marketed her own range of plastic breakfast- and lunch boxes. Quite an unspectacular product; but her marketing strategy has grown this idea from a small mail-order business, started in her own living room, into a successful company with millions of sales. Instead of setting up an Amazon Web shop and just waiting for customers, this mother of three – with no marketing budget – created added-value content perfectly tailored to her audience and distributed it effectively.
Textbroker offers managed oursourcing services on a per project basis. Our services cover machine translation to blog management and will provide individualized support and your own personal contact person.
With digital information now accessible nearly everywhere, consumers are more informed than ever before. The onus is now on businesses to provide quality content to gain their potential customers trust. Businesses that have adopted content marketing are creating educational, entertaining, and valuable content.