AI content is now part of Google’s Quality Rater Guidelines. Is this the turning point everyone has been waiting for? Will AI-generated content now be rigorously penalised? And what does this mean for your SEO and your reach? We’ve looked into all this for you and bring you the latest information.
Artificial intelligence – the new technology is causing a stir, but also some uncertainty. How can you be sure that the text you ordered really flowed from the pen of …
Specialisation is a rather overused term in this day and age. For example, you have likely heard phrases related to a “customer support specialist”, a “sales relations specialist”, or even a “specialised nail technician”. The problem here is that the concept itself has become watered down to the point where we aren’t exactly certain what it involves. This is just as relevant when addressing specialised content creation for online marketing purposes.
What strategies immediately come to mind when discussing online marketing? Common techniques such as search engine optimisation (SEO), website management, the creation of high-quality written content, and the use of proper HTML tags are all reasonable responses. Still, there are plenty of other techniques which can yield powerful results if approached in the correct manner. Here, we take a look at the effectiveness and sheer versatility of e-books in order to highlight yet another tool at your disposal.
Case studies are among the many strategies that companies use to build trust by portraying themselves as knowledgeable. Organisations leverage case studies to educate, convince on-the-fence buyers, reinforce their existing clients’ preconceptions, augment brand credibility, and strengthen claims about new projects or products. Keep reading to find out how case studies can propel the authoritative nature of your business to the next level in 2023.