The call-to-action (CTA) is one of the most important elements of any commercial website. Generally coming in the form of a button, you might be forgiven for thinking this is the single, non-optimisable aspect of your site. Which is why we're welcoming you to this CTA-anatomy crash course.
Imagine you're a mayfly. There are a couple of thousand different mayfly species, so feel free to choose the one you like best. Common to all of these species is the fact they all have a lifespan of around 24 hours, meaning they like to make the most of the time they have. And it's exactly this ephemeroptera-like perspective on life that you need to make sure your company's Snapchat content strategy is a winner.
Some fleeting moments are just naturally exciting: Mountain climbers under the name #Everestnofilter revealing breath-taking snaps from their latest adventure; Stars like Lady Gaga and Rihanna sharing interesting pics into their everyday lives; And certainly, groundbreaking news of Taco Bell's and Nissan's, to name a few, incredibly successful marketing campaigns is enough to get our pulses racing. It's time to take a look at Snapchat.
When it comes to globalising your marketing campaign, it’s worthwhile remembering that this is no simple translation task. Indeed, whilst you wouldn’t be the first to just to fall into the trap of mis-translated slogans, this is the kind of...misshap...that sticks to a brand. Much as the Japanese car manufacturer, Toyota, discovered when they launched their “MR2” in France. Little did they realise that the MR2 is spoken as “merde”.
We have all hit language barriers before, be it in a coffee shop or communicating with colleauges or clients via email. Luckily, just over 10 years ago, Google rolled out one of their more practical tools: Google Translate. This blog post celebrates its existence.
