Specialisation is a rather overused term in this day and age. For example, you have likely heard phrases related to a “customer support specialist”, a “sales relations specialist”, or even a “specialised nail technician”. The problem here is that the concept itself has become watered down to the point where we aren’t exactly certain what it involves. This is just as relevant when addressing specialised content creation for online marketing purposes.
What strategies immediately come to mind when discussing online marketing? Common techniques such as search engine optimisation (SEO), website management, the creation of high-quality written content, and the use of proper HTML tags are all reasonable responses. Still, there are plenty of other techniques which can yield powerful results if approached in the correct manner. Here, we take a look at the effectiveness and sheer versatility of e-books in order to highlight yet another tool at your disposal.
Case studies are among the many strategies that companies use to build trust by portraying themselves as knowledgeable. Organisations leverage case studies to educate, convince on-the-fence buyers, reinforce their existing clients’ preconceptions, augment brand credibility, and strengthen claims about new projects or products. Keep reading to find out how case studies can propel the authoritative nature of your business to the next level in 2023.
“Do not submit copied content, even if you wrote the original.”
If Moses descended from the Textbroker mountain, this would certainly have been one of the ten commandments. Writing duplicate content is a cardinal sin for many reasons. Not only are we referring to issues such as copyrights and plagiarism, but how can an author expect to grow if they never push the boundaries of innovation?
“Lean” is perhaps one of the more forgiving words which can be used to describe the global state of affairs in 2023. Thanks to tight budgets, an increasingly competitive landscape and the negative impacts of inflation, trimming the proverbial advertising “fat” has never been more of a reality. In fact, a recent study has found that nearly 25 per cent of all SMEs are concerned about how a lack of inbound revenue might impact their ongoing sales campaigns.
This is why scaling back could actually be a great way to move forward. However, such approaches are certainly nothing new to small- and medium-sized enterprises, and the notion of lean marketing has existed for some time. If you are looking to make ends meet while still obtaining much-needed digital exposure, read on…
Textbroker offers an extended level of service with the Managed Service option. Managed Service gives you additional support and a personal account manager when you want us to manage your projects for you. Find out more here.
Do you need up-to-date content? Then manage your project through Textbroker’s Self-Service. You choose the quality level, price, and author for your content.
Thousands of authors from around the globe earn money with Textbroker, the leading provider of unique, custom content. Become a Textbroker author now and access thousands of projects to choose from.