Why Native Advertising Has Dominated 2017
Native advertising seems to be the next catch-all phrase in a veritable “alphabet soup” of marketing terms. However, it is also one of the hot topics which have taken centre …
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How Often to Post: Your Social Content Strategy
We are all aware of the power of social media in terms of promoting online content. Whether referring to a multinational corporation or a start-up business, these platforms are critical …
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Finding Your Brand Voice
Let’s imagine for a moment that you have recently come across an entirely new and innovative product that will be marketed to a target audience. There are naturally many variables …
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What is a White Paper?
You may have heard the term ‘White Paper’ – sometimes written as ‘whitepaper’ – and wondered what exactly it is. A white paper is a document written using a persuasive …
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Is the Internet of Things Changing Content Marketing?
While the Internet is an ever-blossoming phenomenon, content marketing has actually been around for several hundred years. In fact, as early as 1732, Benjamin Franklin published his ‘Poor Richard’s Almanack’ …
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