There are a few basic things that can be done to optimise the content on the website itself (onpage), which can help the page become more ‘visible’. It is by doing this that the site will get a better place on the ranking’s page and, in turn, get more visitors. Read on to find out more!
Matt Cutts, Google’s head of Webspam, has already announced that the coming months are going to be eventful. Google has recently made a pretty monumental change to their algorithm with wide reaching scope. With Hummingbird, the search engine giant has pretty much renewed their algorithm completely and added to its search function a few extra features.
The second of our two part series on Google's updates. If you haven't already, don't forget to check out part one. In this post, we'll discuss what good content actually is and why it's the solution. Remember: 'Content is King!'.
In May, as Google’s main man for web spam control, Matt Cutts announced another Penguin update, and SEOs everywhere became increasingly nervous. This is because, in recent years, Google has come down heavily on websites which have gone against the code of online conduct in terms of search, and this has brought an abrupt end to the visibility of many sites. But why is that so? Read on to find out more.
It’s always been the case that relevant, useful and helpful content that captures people’s interest has been ranked well by search engines, but what is “good content”, anyway, and where is the intersection between good content, SEO and "content marketing“?