In our series ‘Best Practice: 2 ½ Content Marketing Ideas’, we will regularly be offering tidbits of Content Marketing ideas to whet your appetites for your own campaigns. We will present the content of small, medium and large-sized companies respectively and attempt to explain the intention behind their strategy. In addition to that, we’ll include a quick bonus idea for the road. Our first story begins with a Content Marketing giant: Coca Cola.
Boosting SEO rankings is important to a business, but without a considered approach such efforts run the risk of failing in their ultimate objective – conversion. The question is, what should your content strategy aim to do? Here are our top 3 tips.
When seeking a content provider, particularly for the first time, it may be difficult to articulate exactly what it is that you want. Luckily, writers don’t expect their instructions to be in prose form. Indeed, turning a list into a flowing piece of text is their job, not yours, so by offering bullet points you can be sure that your instructions can be easily understood and more efficiently actioned. Not only that, but by using this format you can check that every detail has been covered before sending the order.
There are a few basic things that can be done to optimise the content on the website itself (onpage), which can help the page become more ‘visible’. It is by doing this that the site will get a better place on the ranking’s page and, in turn, get more visitors. Read on to find out more!
Matt Cutts, Google’s head of Webspam, has already announced that the coming months are going to be eventful. Google has recently made a pretty monumental change to their algorithm with wide reaching scope. With Hummingbird, the search engine giant has pretty much renewed their algorithm completely and added to its search function a few extra features.