William Shakespeare might have been pretty handy with his quill, but good copy isn’t the same as optimised copy. Being able to write is one thing, but applying this skill to the digital world is another skill that we should all be picking up in 2014.
Every writer will have searched for that secret something to help them concentrate on producing the best work they can. Fundamental to writing is concentration, and today, we’re going to present you 2 new tools which will help you focus your concentration solely on your work.
Every business needs an online presence to cater to existing customers and attract new, but regularly updating a website can seem an insurmountable and expensive task to undertake. here are our top tips for refreshing your website without a full redesign.
In our series ‘Best Practice: 2 ½ Content Marketing Ideas’, we will regularly be offering tidbits of Content Marketing ideas to whet your appetites for your own campaigns. We will present the content of small, medium and large-sized companies respectively and attempt to explain the intention behind their strategy. In addition to that, we’ll include a quick bonus idea for the road. Our first story begins with a Content Marketing giant: Coca Cola.
Boosting SEO rankings is important to a business, but without a considered approach such efforts run the risk of failing in their ultimate objective – conversion. The question is, what should your content strategy aim to do? Here are our top 3 tips.