The right (or wrong) reaction to a crisis situation can make-or-break a company. Whether it’s a case of false advertising, a recalled product or even just a typo on publicity material – mistakes can cause a company a lot of headaches and a lot of damage. Not just in financial terms, but in terms of reputation, too.
With a quarter of the year already behind us, you might already feel yourself flagging when it comes to generating ideas for your content marketing campaign. Even worse, you might even feel like your content marketing strategy is somewhat lacking in strategy.
Having the right words at the right time is always important. Whether it’s in the workplace, on a first date, or on your landing pages; knowing what to say and how to say it is the key to success. Fortunately, the words on a landing page only have one simple objective to achieve: to ensure website visitors find and click a command button.
Whether it was composing a few reports for the local paper or your final Uni thesis that did it for you – you’re here because you’ve decided to dedicate yourself to your writing. Before you get started writing for online content, though, it’s worthwhile taking a few minutes to consider the qualities which make internet content different from the kind of written work you’re used to. Lucky for you, our article will only take you those few minutes to read! Here, we’ll show you how internet content differs in style and structure from the printed word.
Today, nearly every product imaginable can be easily ordered online, and countless online shops deliver most anything to your door with just one click.
But who helps the online customers choose the right product? What friendly shop assistants knew about a product or what they looked up in thick catalogues is no less important today. The information is just conveyed differently.
Companies and service providers also want to help their customers find the perfect product for them. But how can they best accomplish this? With reading material, of course!