How do you manage to inspire and enthuse a reader about a destination, leaving him wanting to pack his bags immediately? In this tutorial we deal with what makes a good travel text.
Over the longer term, your content marketing is not likely to work as it is currently managed. Why? Because about 80 per cent of companies have no effective method of measuring its success. Naturally, this can be changed, and in the following article you will get an overview of the metrics used to measure success, as well as some guidance about what should be measured, and how this might be achieved.