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Workshop: Behind those SEO Scenes

As special guest at our previous Author Day here in Mainz, we had SEO expert, Frank Dörr, present us with an exclusive look behind the mysterious SEO scenes. And for those of you who could not make it to this event, we are going to show you here what makes a text great for the search engines.

On 21st April, we held our second Textbroker Author day here in Mainz, and as special guest we had SEO expert, Frank Dörr, present us with an exclusive look behind those mysterious SEO curtains. And for those of you who could not make it to this event, we are going to show you here what makes a text great for the search engines.

What does the SEO client need?

The SEO client usually just wants an article which Google can ‘read’. There are many clients who order articles from Textbroker with requirements in keeping with Google’s latest algorithm updates. The latest updates made over the recent months have been:

  • Freshness: sites with updated and current content to be rated highly.
  • Panda: higher quality content counts
  • Layout-Update: filters websites with too many adverts.
  • Penguin: artificial link building to be punished

For the SEO expert it is not just quality which counts, but also quantity. Generally speaking, SEO articles are ordered in great volumes to ensure that the content on all various web projects can be updated. To ensure the articles aid a website’s optimisation, they have to fill certain requirements:

  • Unique Content – on the WWW there should be no web copy duplicated from other sites – exceptions being idiomatic phrasing, quotes which are correctly marked as such and brand names.
  • Structure through simple HTML formatting: Title (written as H1), subtitles (in H2 to H6) and lists with bullet points. You can easily insert these into your texts with Textbroker’s HTML functions.
  • Optimal Keyword density (2-4 per cent)
  • Text length of at least 250 words in order for the article to give the topic justice. So don’t waste these words on empty or filler phrases!
  • Important synonyms or keywords should be used.

These criteria go in addition with the formal requirements for an SEO text. Tips for better SEO writing can be found here:

Of course, every client is different, and we can only present Frank Dörr as an example. That said, we hope you have found this short overview useful and if you’ve any feedback, please don’t hesitate to let us know!

 

 

 


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