How to Order a Press Release

Your company has big news to announce, and you need to know that you’ll be able to get the word out to journalists and reporters effectively. Alternatively, you may have heard that press releases are a great source of backlinks for SEO, and now you’d like to see for yourself. Textbroker has thousands of authors who are ready and qualified to write your press release quickly and affordably. Keep reading to find out more.

1.       Choose a Category for Your Press Release

In doing so, you will make it easy for authors to quickly find your order and also let them know that you’re looking for a press release. Also, don’t be afraid to repeat yourself: mention that you want a press release in the order instructions as well.

2.       Your Topic Should Be Included in the Title

Reporters will not show any interest in your topic unless it is genuinely newsworthy. New employees or an office relocation are always newsworthy, whereas charity, celebrities and contests are ‘almost always’ newsworthy. On the other hand, new products are generally only considered such if they are either especially ground-breaking or in some way relate to a trending topic.

One example of the second tactic, called newsjacking, is a company which sponsors backstage gift baskets for movie awards. Another example might be a business which manufactures plates releasing a special-edition set to commemorate an event, such as the marriage between Prince William and Kate Middleton or the subsequent birth of their son. There are risks to this tactic, however; for example, should the company’s product or service somehow not be in good taste or come across as an obvious attempt to capitalise on an event that is completely unrelated to the company’s business, it may well garner more negative press than positive.

3.       Offer detailed information

Make sure that your writer has a briefing on your product or services, an outline of why it is newsworthy, and information on the type of journalist you would like to reach. Providing links to the website can save you the time of explaining all of your various products and services.

Don’t forget your city and county as well your company name. Also, the majority of press releases include a quote, which the author can put together for you. Make sure to provide the author with a name to whom the quote should be attributed.

4.       Order Quality

As it’s their profession, journalists are extremely averse to spelling or grammatical errors, so be sure to invest in your content wisely by choosing the best-quality writers available. You don’t want to go through all the trouble and expense of having the press release written, only to have reporters turn up their noses thanks to a typo.

Our 5-star authors have experience with press release formatting and are guaranteed to provide you with top-quality content. Start a public relations campaign for SEO benefits and additional exposure.

Order your press release today and start enjoying the benefits of high-quality links and plenty of attention from journalists!

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