Textbroker
There’s nothing more satisfying than having a good moan. It’s when the satisfaction levels begin to drop, though, that people start moaning about you and your company. And that’s not good, because with four times as many customers prepared to write about their negative experiences than their positive ones, it’s vital to your company’s image and profitability that you deal with these complaints effectively. Today, it’s all about maintaining that customer content .
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December 16, 2016
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March 28, 2017
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Ruben Salazar
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With all the thought that goes into making sure your customers read your news and blog updates, it’s easy to lose a feeling for the fundamentals. Today, we’re going to the most important piece of content for your company ever – the name. It may same banal, but a good name could be worth gold!
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December 16, 2016
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March 28, 2017
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Ruben Salazar
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Everyone is reading about it. Everyone wants it. And almost everyone is writing about it. Content Writing is the Holy Grail of Online Marketing – today, we’re talking about writing with real value.
As difficult as it might be to define exactly what counts as real value in content, it’s significantly easier to define its opposite. Filler content is the hidden evil, the dark saboteur which lies in wait, ready to take any content down into the forgotten realm of unread blibber-blubber. Recognising what filler content is will inevitably help you fine tune your instincts for identifying that much sought-after value.
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October 24, 2016
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March 28, 2017
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Ruben Salazar
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When it comes to globalising your marketing campaign, it’s worthwhile remembering that this is no simple translation task. Indeed, whilst you wouldn’t be the first to just to fall into the trap of mis-translated slogans, this is the kind of…misshap…that sticks to a brand. Much as the Japanese car manufacturer, Toyota, discovered when they launched their “MR2” in France. Little did they realise that the MR2 is spoken as “merde”.
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August 29, 2016
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July 23, 2020
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Ruben Salazar
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Spring is well and truly here and with the new season comes a wealth of new and exciting trends. Take the world of fashion. With fresh looks and styles hitting the high street, there’s no wonder you’ll be keen to sort through your wardrobe to keep your style fresh and savvy.
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May 12, 2016
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March 28, 2017
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Ruben Salazar
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