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Case Study: Allobébé

How Allobébé improved their ranking and reduced their costs

Allobébé: Rank higher and pay less with Textboker

About the company:

Allobébé (Number 1 in France amongst the websites for childcare) is part of CDM Group, who host a number of other websites relating to health and childcare: Les Bébés de Sabine, Naturabébé, Centrale des Multiples and MDM France. The target audience of these companies are parents and pregnant women, the only exception being MDM France, which targets seniors.

The Challenge:

In the past, in-house copywriters composed all required texts. However, due to a very large workload, the company decided to outsourcethe content creation to Textbroker..

The two main goals:

  • The content (informative articles and buying guides) should inform customers on life as a parent as well as the products of the company.
  • The published content should improve the ranking with search engines.

The Solution:

Textbroker Self-Service:

On average, 35,000 words were ordered per month, which came to about 60 texts with varying word counts. With the exception of some 3-star texts for SEO purposes, content of a 4-star quality was ordered. Most orders came in the form of OpenOrders, as the creation of these is particularly fast.

For some orders, however, DirectOrders were the preferred method, as this allowed for the content to be regularly produced by the same author.

The Requirements as per the Briefing:

  • Creation of paragraphs with sub-headers.
  • Formatting of the article.
  • The briefi ng contained sample texts for inspiration and instructions on writing style , as well as asking that brand names, be mentioned.

The Results:

By publishing the text-based content, the ranking of the website was improved.

Moreover, the website could position itself into new areas. Allobébé went from being purely a web shop to a rich portal of information (covering pregnancy, breastfeeding, etc.).

By using Textbroker, the costs for the creation of content were reduced, making internal resources available for other projects.

Conclusion:

  • “We will continue to use Textbroker as we are satisfi ed with the content we receive through Self-Service.”
  • “After having compared other content solutions (freelancers, competitors to Textbroker), we realised that Textbroker off ered the best value for money.”
  • “With Textbroker, we receive high-quality content quickly.”

Florian Bordet,
Traffic Manager at Allobébé (CDM Group)

Download the Case Study as PDF here.

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