William Shakespeare might have been pretty handy with his quill, but good copy isn’t the same as optimised copy. Being able to write is one thing, but applying this skill to the digital world is another skill that we should all be picking up in 2014.
Boosting SEO rankings is important to a business, but without a considered approach such efforts run the risk of failing in their ultimate objective – conversion. The question is, what should your content strategy aim to do? Here are our top 3 tips.
Writing good articles takes time! But what helps the process along? Here we let you into a few secret tips and tricks to help you create that perfect text.
As special guest at our previous Author Day here in Mainz, we had SEO expert, Frank Dörr, present us with an exclusive look behind the mysterious SEO scenes. And for those of you who could not make it to this event, we are going to show you here what makes a text great for the search engines.
Reading content online is different to reading content on paper. It follows, then, that writing web-copy is more than just writing. Here we tell you why: