Taking Poor Customer Ratings in Stride
“You can never please all of the people all of the time.” These famous words were first spoken by Abraham Lincoln and they ring just as true within the world …
For authors
HTML: Is it Really Worth It?
Content is king within the ever-evolving world of online marketing. Keywords, SEO concerns and adhering to the latest Google algorithms have all taken centre stage in recent times. However, these …
eBooks: Enjoying Success with One Reader at a Time
The majority of articles focused upon digital marketing and publicity campaigns tend to centre around methods such as social media, website design, SEO and client engagement. Although all of these …
The ABCs of Formatting Content: Making the Most Out of Your Website
Formatting content is often easier said than done. No longer is a single block of text able to generate the attention that it may deserve. A growing number of marketers …
Are You Listening to What Your Customers are Saying?
We are all aware that obtaining customer feedback is critical during every stage of the sales process. An engaged client is likely to spend more money and to remain loyal …