HTML: Is it Really Worth It?

Content is king within the ever-evolving world of online marketing. Keywords, SEO concerns and adhering to the latest Google algorithms have all taken centre stage in recent times. However, these metrics would fall upon deaf ears if HTML was not present. Many writers focus upon the quality and content of their texts without taking into consideration the criticality of HTML in relation to search engine rankings and end-user appeal. So, is it really worth the effort to pay attention to HTML content within a text?

The Wizard Behind the Curtain

If we consider written content as a billboard on the side of a motorway, HTML coding is akin to the struts which physically support its presence. HTML serves to make content “pop” off of the page and in turn, the reader will be more interested in what a piece has to offer. However, this is only the beginning.

Studies have shown that 80 per cent of the top Alexa-rated websites are able to support remote access. Mobile-responsive platforms are therefore critical in terms of branding as well as compatibility. This type of adaptation would be all but impossible without the use of HTML coding.

Appeasing the Digital Gods of Google

Both authors and clients alike need to be fully aware of the role that HTML now plays within the world of Google SERP rankings. Elements such as meta tags will allow algorithms to read a page while header tags help to identify key portions of text. These are only two examples of why it is critical that HTML is included concurrently with eye-catching web content. It is likely that future Google updates will place even more stress upon the role that this coding plays.

Small Efforts for Big Rewards

Embedding HTML within a text can be a bit confusing for those who are new to this functional form of coding. Thankfully, there are a number of handy online resources which can help to take the guesswork out of the equation. The simple fact is that every author should possess at least a basic level of this language in order to maximise his or her writing skills. HTML coding is here to stay and with a bit of preliminary research, the benefits of this unique digital language can be incorporated into high-quality texts in no time at all.

A complete overview of other aspects that need to be considered when writing high-quality-web-texts can be found in an earlier blog titled Writing for the Web – What You Need To Know.