Why Native Advertising Has Dominated 2017
Native advertising seems to be the next catch-all phrase in a veritable “alphabet soup” of marketing terms. However, it is also one of the hot topics which have taken centre …
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How Often to Post: Your Social Content Strategy
We are all aware of the power of social media in terms of promoting online content. Whether referring to a multinational corporation or a start-up business, these platforms are critical …
What is a White Paper?
You may have heard the term ‘White Paper’ – sometimes written as ‘whitepaper’ – and wondered what exactly it is. A white paper is a document written using a persuasive style of language to describe and analyse problems and offer potential solutions. The definition of a white paper is very broad and varies from industry to industry, which can be rather confusing. A governmental white paper, for example, is a detailed report on a specific topic, while a business white paper has a lot in common with a marketing presentation, although it has much more technical detail.
Is the Internet of Things Changing Content Marketing?
While the Internet is an ever-blossoming phenomenon, content marketing has actually been around for several hundred years. In fact, as early as 1732, Benjamin Franklin published his ‘Poor Richard’s Almanack’ …
Interview with Neil Adams – Graphic Designer
The world of online marketing has changed the way we think about content and design. Especially when it comes to business marketing, it’s the online campaigns, PPC ads and SEO which have become the driving force behind getting a company’s name out there. Indeed, running a successful company without even having a website is pretty much unthinkable … today.