Determining Your Content Goals
In order to send humans to the moon, the Saturn V rocket required more than 1.97 million litres of fuel. If this fuel was lacking, Neil Armstrong would never have …
For authors
The Top Five Signals that a Content Marketing Firm Should be Avoided
We can think of a content marketing firm much in the same way as we would envision a layer cake. Simply because the icing appears tasty does not necessarily signify …
How Chatbots and AI are Transforming the Digital Marketplace
“Good morning, Dave”. These chilling words were first heard in the 1968 film 2001: A Space Odyssey. Very few viewers at the time believed that this level of digital interaction …
Analytics 2.0: How Marketing Tactics are Expected to Change in 2018
2017 has proven to be a red-letter year in terms of online marketing and innovative sales techniques. Some of the concepts which have taken centre stage include responsive web design, …
Marketing Stunts Gone Wrong
There are some in the advertising sector who claim that there is no such concept as “bad press”. However, a handful of ill-fated marketing stunts from the past have proved …