When it comes to globalising your marketing campaign, it’s worthwhile remembering that this is no simple translation task. Indeed, whilst you wouldn’t be the first to just to fall into the trap of mis-translated slogans, this is the kind of…misshap…that sticks to a brand. Much as the Japanese car manufacturer, Toyota, discovered when they launched their “MR2” in France. Little did they realise that the MR2 is spoken as “merde”.
We have all hit language barriers before, be it in a coffee shop or communicating with colleauges or clients via email. Luckily, just over 10 years ago, Google rolled out one of their more practical tools: Google Translate. This blog post celebrates its existence.
Spring is well and truly here and with the new season comes a wealth of new and exciting trends. Take the world of fashion. With fresh looks and styles hitting the high street, there’s no wonder you’ll be keen to sort through your wardrobe to keep your style fresh and savvy.
When it comes to planning your business for the future, there’s nothing quite as deaunting as the knowledge that you’re facing unbeatable competition. Not everybody has the deep pockets to wage all an out battle in a war-of-attrition style commercial rivalry. Instead, smaller businesses with limited resources should always be learning from thier competition to stay one step ahead of the Jones’. While we cannot give you insider information to ensure you a competitive advantage with your products or services, we can show you how to look at and analyse your competiors’ online content to learn from that perspective.
It's time to put SEO and search expertise down for a second and take a few moments to reflect. No, this isn't a meditation session for online marketers. This is about learning how to use the most powerful tool known to mankind. It's all about emotions – an essential element in any content marketing campaign.