The second of our two part series on Google's updates. If you haven't already, don't forget to check out part one. In this post, we'll discuss what good content actually is and why it's the solution. Remember: 'Content is King!'.
In May, as Google’s main man for web spam control, Matt Cutts announced another Penguin update, and SEOs everywhere became increasingly nervous. This is because, in recent years, Google has come down heavily on websites which have gone against the code of online conduct in terms of search, and this has brought an abrupt end to the visibility of many sites. But why is that so? Read on to find out more.
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