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SaaS Copywriting — What You Need to Know for 2021

SaaS applications are quickly becoming, or perhaps already are, the leading answer to solve problems, increase efficiency and improve the convenience of everyday processes at home and the workplace. From your mobile phone and laptop to your smartwatch or TV, SaaS is everywhere.

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Why Content Quality Matters

“Quality is not what happens when what you do matches your intentions. It is what happens when what you do matches your customers' expectations.”

– Anonymous

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Content Evolution and How to Avoid Going the Way of the Dinosaur

It has been estimated that more than 99 per cent of all life on earth that has ever existed is now extinct. From the dinosaurs and the woolly mammoth to the sabre-toothed tiger and the dodo bird, evolution and extinction are a natural part of our very existence. The same holds true within the digital world.

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Content Creation in a Post-COVID World: What You Need to Know

We are all aware of the current state of affairs thanks to the global health situation. As COVID-19 continues to take its toll, it seems as if the notion “business as usual” has been put on hold for the indefinite future. However, we also need to highlight the simple fact that the world will turn. The sun will continue to rise, and eventually, this health crisis may even be relegated to the annals of history. This is why businesses which are able to embrace a more proactive approach in the coming months should perform quite well when the viral tide finally begins to recede.

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Lean Content Marketing: Viable Solutions for Challenging Times

“Lean” is perhaps one of the more forgiving words which can be used to describe the global state of affairs in 2020. As the world continues to founder through this current pandemic, countless businesses have been disrupted. Some have even been forced to curtail their operations until a future date. To further highlight this stark reality, a recent study has found that a full 80 per cent of all SMEs are experiencing declines in their revenue when compared to 2019 figures. Those which have continued moving forward have done so with an air of trepidation; a completely understandable perspective when dealing with massive declines in profit margins.

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