You may have heard the term ‘White Paper’ – sometimes written as ‘whitepaper’ – and wondered what exactly it is. A white paper is a document written using a persuasive …
Content & more
Content Marketing isn’t just about entertaining blog posts. Implement your content marketing well and you’ll not only effectively increase user engagement, you’ll also increase your profits. But whether it’s images, graphics, video or text – there’s always room for improvement. If your recent successes are lying a bit thin on the ground, the cause might well be one of the following reasons.
The world of online marketing has changed the way we think about content and design. Especially when it comes to business marketing, it’s the online campaigns, PPC ads and SEO which have become the driving force behind getting a company’s name out there. Indeed, running a successful company without even having a website is pretty much unthinkable … today.
It’s almost the 25th January. It’s time to get those neeps and tatties ready and celebrate the national poet of Scotland – Robert Burns.
As a pioneer of the Scottish language and an inspirational figure for the Romantic movement, there’s no surprise good old Rabbie and his work are still being celebrated today. If you’ve never heard of Burns before, or have yet to enjoy the fine delicacy that is haggis, you’re in for a couple of treats. Here we’ll show you everything you need to create a memorable Burns Supper.
Welcome to 2017! Whilst 2016 was full of exciting developments and technological advances, we’re certain that 2017 will be even more exciting. But before we get carried away looking forward, it’s time to spend a few moments reflecting back. In the first of our history series, we’re excited to present a brief history of that markup language we all know and love: HTML.