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Online Marketing

What Businesses Need to Know About Social Media Marketing in 2020

Take a moment to consider how often you monitor social media channels on a daily basis. From Facebook and Twitter to popular blogs such as Tumblr and Lifehacker, there has never been a greater opportunity to interact with those around you. This observation has not been lost on the masses, as it is currently estimated that more than 3.5 billion users access social media each and every day. So, it only stands to reason that businesses have looked to capitalise upon such a burgeoning demographic. We should still mention that times have changed in regards to creating a content marketing campaign that will resonate with the audience. What are some trends to expect throughout the remainder of this year, and how can you implement a successful strategy that offers tangible results? Whether you have just entered into the online retail community or you are a seasoned veteran, the details found below should not be overlooked.

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Local SEO for Local Businesses

We often refer to search engine optimisation (SEO) in rather all-inclusive terms; highlighting benefits such as the ability to reach a truly global audience and the advantage of superseding traditional geographic borders when marketing a specific product or service. However, it is just as important to examine the other side of the digital spectrum. Local SEO has become an increasingly prevalent tactic which businesses are employing to reach their target demographic and to generate customer loyalty. In other words, it might be time to “think small” as opposed to thinking big. Why do search engines look favourably upon this strategy? What tangible benefits can you enjoy as a result? How can creating locally relevant content drive sales and customer engagement? If you are still not convinced about the amenities of local SEO, the information below should shed some much-needed light upon the equation.

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Google and Bert: What Does This New Search Method Mean for Businesses?

We are all aware that Google is the largest online search engine in the world. In fact, current statistics indicate that well over 63,000 searches take place each second. This equates to a staggering two trillion searches every year. Of course, this number will continue to grow as a larger portion of the global population gains access to the Internet. The main issue is that Google has always attempted to interpret the more “human” nuances within typical search terms. Much of this involves machine learning capabilities, and it should come as no great surprise that giant leaps have taken place over the years. One of the most recent innovations is known as “BERT”. What is BERT? How does it relate to online searches? Perhaps most importantly, what does this new search algorithm mean for businesses that hope to reach their intended target audience? Let's answer each of these questions in greater detail.

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Optimising Your Material for Voice Searches: Content Curation Within the Voice-Activated Age

There is no doubt that the Internet has come a long way in recent years. From 4G connectivity to hands-free smartphone gesture recognition, it seems as if the halcyon days of dial-up connectivity represent nothing more than a nostalgic (and frustratingly sluggish) trip down memory lane. One of the latest trends to take this sector by storm is the introduction of voice-powered searches. Many experts now predict that this alternative will represent more than 50 per cent of all searches by the year 2020. While this is great news for the average consumer, it places an additional challenge upon authors. How can your material be optimised to meet this growing demand? Let's see what the industry professionals have to say.

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