It has been estimated that more than 99 per cent of all life on earth that has ever existed is now extinct. From the dinosaurs and the woolly mammoth to the sabre-toothed tiger and the dodo bird, evolution and extinction are a natural part of our very existence. The same holds true within the digital world.
One of the reasons why Textbroker has enjoyed unparalleled levels of popularity for well over ten years involves the fact that clients can order nearly any type of content imaginable. From white papers and technical articles to texts meant to actively engage the reader, success equates to the ability to create such visions one word at a time. However, there are some strategies which have become overlooked thanks to an industry that has become increasingly focused upon SEO alone.
Anyone who possesses even a moderate level of experience within the online community has likely been bombarded with a host of formulae for success over the years. Countless articles have touted the benefits of search engine optimisation, the importance of quality content and why it is necessary to leverage the scope of social media channels. Assuming that the average website owner chooses to follow these suggestions, it would only stand to reason that every portal in existence would be rising to the top of its game. As we all know, those who religiously adhere to such guidelines will still fail to reach their online potential. So, why might this be the case?
We are all aware that leveraging the power of social media channels is an excellent way to build your online clout and to reach a much wider target audience. While many articles focus around the breadth of sites such as Facebook and Twitter, relatively few address the scope of LinkedIn. However, the numbers do not lie. Were you aware that there are now more than 575 million registered users who access their profiles on a regular basis? LinkedIn therefore represents an extremely valuable resource to build strong professional connections. This will often involve creating and posting updated content on a regular basis.
“When written in Chinese, the word ‘crisis’ is composed of two characters. One represents danger and the other represents opportunity.”
– John F. Kennedy
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