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Online Marketing

What’s All of the Excitement About Big Data?

There are many concepts which have entered the lexicon of modern sales and marketing campaigns. While most of us have heard of terms such as content management and search engine …

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Why Native Advertising Has Dominated 2017

Native advertising seems to be the next catch-all phrase in a veritable “alphabet soup” of marketing terms. However, it is also one of the hot topics which have taken centre …

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Brand marketing

Finding Your Brand Voice

Let’s imagine for a moment that you have recently come across an entirely new and innovative product that will be marketed to a target audience. There are naturally many variables …

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