Anyone who possesses even a moderate level of experience within the online community has likely been bombarded with a host of formulae for success over the years. Countless articles have touted the benefits of search engine optimisation, the importance of quality content and why it is necessary to leverage the scope of social media channels. Assuming that the average website owner chooses to follow these suggestions, it would only stand to reason that every portal in existence would be rising to the top of its game. As we all know, those who religiously adhere to such guidelines will still fail to reach their online potential. So, why might this be the case?
We are all aware that leveraging the power of social media channels is an excellent way to build your online clout and to reach a much wider target audience. While many articles focus around the breadth of sites such as Facebook and Twitter, relatively few address the scope of LinkedIn. However, the numbers do not lie. Were you aware that there are now more than 575 million registered users who access their profiles on a regular basis? LinkedIn therefore represents an extremely valuable resource to build strong professional connections. This will often involve creating and posting updated content on a regular basis.
“When written in Chinese, the word ‘crisis’ is composed of two characters. One represents danger and the other represents opportunity.”
– John F. Kennedy
Take a moment to consider how often you monitor social media channels on a daily basis. From Facebook and Twitter to popular blogs such as Tumblr and Lifehacker, there has never been a greater opportunity to interact with those around you. This observation has not been lost on the masses, as it is currently estimated that more than 3.5 billion users access social media each and every day. So, it only stands to reason that businesses have looked to capitalise upon such a burgeoning demographic. We should still mention that times have changed in regards to creating a content marketing campaign that will resonate with the audience. What are some trends to expect throughout the remainder of this year, and how can you implement a successful strategy that offers tangible results? Whether you have just entered into the online retail community or you are a seasoned veteran, the details found below should not be overlooked.
We often refer to search engine optimisation (SEO) in rather all-inclusive terms; highlighting benefits such as the ability to reach a truly global audience and the advantage of superseding traditional geographic borders when marketing a specific product or service. However, it is just as important to examine the other side of the digital spectrum. Local SEO has become an increasingly prevalent tactic which businesses are employing to reach their target demographic and to generate customer loyalty. In other words, it might be time to “think small” as opposed to thinking big. Why do search engines look favourably upon this strategy? What tangible benefits can you enjoy as a result? How can creating locally relevant content drive sales and customer engagement? If you are still not convinced about the amenities of local SEO, the information below should shed some much-needed light upon the equation.