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5 Aids for your Content Marketing: Content-Creation and Seeding

We have already shown you a couple of tools which should help you come up with ideas for creating, as well as managing, your content. That was just the tip of the iceberg, though, as there are countless tools out there just waiting to help save you precious time when it comes to your content responsibilities. In the following article, we’ve got 5 small, but particularly practical aids which will help create, establish and distribute content.

We have already shown you a couple of tools which should help you come up with ideas for creating, as well as managing, your content. That was just the tip of the iceberg, though, as there are countless tools out there just waiting to help save you precious time when it comes to your content responsibilities. In the following article, we’ve got 5 small, but particularly practical aids which will help create, establish and distribute content.

Content-Creation

1. Piktochart

We remember approximately 80 percent of the things we see, but only 20 percent of the things we read. With this in mind, it’s clear that using infographics to present complicated information in an easy-to-understand form is one very effective marketing tool.

Not just that, but good infographics are shared especially often on social media platforms. It’s these qualities which make them an ideal instrument for content marketing.

Are you looking for a tool that’ll help you create simple Infographics? Then you have to discover Piktochart. Whether it’s a diagram or an interactive map: Piktochart provides a wide variety of diverse visualisation possibilities. You can customise existing graphics so they’re what you need, or you could even create your own. There’s a range of templates and backgrounds to choose from, and a keywords search enables you to locate suitable images and icons. You can even upload your own images for your Infographic.

Downloading your infographic or sharing it online can be done using social media. Piktochart’s interface is easily operated with drag and drop functions, and logging in works easily via Google+ or Facebook.

A professional account with a larger selection of templates costs $29 US Dollars per year.

Source: Piktochart

2. Qzzr

An engaging quiz provides a great opportunity to engage with your target audience, generate social media shares and draw traffic to your website.Coming up with your own well thought-out quiz demonstrates your subject expertise, and will also bring you some revealing insights into your target audience.

Creating any number of quizzes easily and for sharing on social media is easy with Qzzr. There are several backgrounds and images available to choose from, and even company logos and names can be integrated. Qzzr provides a number of options for analyzing the results and even works well on a smartphone. Just don’t forget to give your quiz a catchy title, and keep its structure short and snappy.

The basic version is free, with the possibility to create an unlimited number of quizzes. The extended Pro-Version with additional functions costs 299 US Dollars per year.

3. Prezi.com

Prezi was originally developed as a presentation tool for architects. This is a new kind of presentation software with which images, films or text can be combined.

In contrast to PowerPoint, presentations in Prezi aren’t organised linearly; rather everything is presented on a white background to be zoomed in on with just the click of the mouse.

The innovative presentation possibilities offered by Prezi hide its incredible potential as a content marketing tool. It’s especially ideal when it comes to visualising ideas or statistics, for film presentations, mindmapping or storytelling. The presentations can be shared with other users or embedded into your own website.

The basic model is available at no charge, though all of the presentations created can be viewed by the public. The professional version with private presentations starts at 4.92Euro monthly.

Content-Seeding

4. Hootsuite

Do you face the challenge of having to use several social media platforms at the same time, without losing the overview? Then Hootsuite, the social-media management tool, will be of interest.

This platform makes it possible to post content on multiple social media channels at once, as well as tracking any activity thereafter.

For Twitter, all Tweets, retweets, mentions and direct messages are displayed at a glance. You’ll then be able to respond straight away to your followers reactions.

Hootsuite offers the additional possibility of pre-dating your Tweets and Facebooks Posts, as well as being able to analyse the social media traffic.

The free version enables you to managed 3 social media profiles. If you need to manage up to 50 profiles, the Pro version is available for a monthly fee of €9.99.

Source: Hootsuite

5. Buffer

Another tool which makes posting on various social media channels easy is Buffer.

Buffer makes managing profiles on Facebook, Twitter, Google+ and LinkedIn easy. Whether it’s articles, videos or images – all posts can be easily planned and automated.

Not only that, Buffer also displays a variety of statistics and analysis possibilities. It shoes the successful posts and number of clicks on the posted links.

Buffer is a little less complex than Hootsuite, and it doesn’t display any news on activities or reactions to posts.

The free account makes it possible to manage one profile per social media platform. The pro version, which is available at a monthly fee of 10 Dollars, you can manage up to 10 social media profiles and even invite 2 team members.

Conclusion:

Regardless of it’s about finding inspiration for articles, managing projects, creating content or spreading it: Businesses should definitely spend some time getting to grips with these innovative tools. When it comes to getting ahead of the competition and giving your target audience exactly what they want, a well-researched and cleverly implemented content strategy can achieve wonders. Of course, even the best strategies have to be thoroughly assessed. Find some useful tips on how to successfully evaluate your content strategy in our guest blog, provided by Sabine Langmann of mindshape.

 

 


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