Knowledge
In our series ‘Best Practice: 2 ½ Content Marketing Ideas’, we will regularly be offering tidbits of Content Marketing ideas to whet your appetites for your own campaigns. We will present the content of small, medium and large-sized companies respectively and attempt to explain the intention behind their strategy. In addition to that, we’ll include a quick bonus idea for the road. Our first story begins with a Content Marketing giant: Coca Cola.
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February 25, 2014
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March 28, 2017
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Aaron Smiles
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Matt Cutts, Google’s head of Webspam, has already announced that the coming months are going to be eventful. Google has recently made a pretty monumental change to their algorithm with wide reaching scope. With Hummingbird, the search engine giant has pretty much renewed their algorithm completely and added to its search function a few extra features.
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October 29, 2013
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July 23, 2020
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Aaron Smiles
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The second of our two part series on Google's updates. If you haven't already, don't forget to check out part one. In this post, we'll discuss what good content actually is and why it's the solution. Remember: 'Content is King!'.
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October 22, 2013
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March 29, 2017
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Aaron Smiles
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In May, as Google’s main man for web spam control, Matt Cutts announced another Penguin update, and SEOs everywhere became increasingly nervous. This is because, in recent years, Google has come down heavily on websites which have gone against the code of online conduct in terms of search, and this has brought an abrupt end to the visibility of many sites. But why is that so? Read on to find out more.
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October 08, 2013
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July 23, 2020
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Aaron Smiles
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