How familiar are you with the concept of digital branding? Even if you have little professional experience, you already possess a wealth of innate knowledge. Take a moment to consider each of these short statements and logo descriptions:
Just Do It.
I’m Loving It.
The image of one apple with a bite taken out.
A bull reared up on its hind legs while charging.
The chances are high that you identified the examples above as Nike, McDonald’s, Apple, and Red Bull. In fact, it has been shown that humans can even discern specific brands based on elements such as colours and even fonts alone. This arises from the fact that we are all extremely visual creatures.
If we’re honest, anyone who wants to win at the game of content marketing can never really take their foot off the gas. If you really want to blow away the competition, dig deep and check out some of our content hacks – up your game, and you might just surprise yourself with the results!
SaaS applications are quickly becoming, or perhaps already are, the leading answer to solving problems, increasing efficiency and improving the convenience of everyday processes at home and the workplace. From your mobile phone and laptop to your smartwatch or TV, SaaS is everywhere…
Anyone who is even moderately familiar with online business opportunities has undoubtedly become accustomed to sites powered by WordPress. In fact, you may currently be employing this rather ubiquitous system in order to enjoy a robust virtual presence. Originally created in 2003, WordPress is now one of the most popular website hosting services in the world. Recent studies have even found that no fewer than 38 per cent of all websites are powered by this platform.
Similar to an all-you-can-eat buffet, more is not necessarily better in terms of content creation. One of the most pervasive myths is that a successful marketing campaign is all about volume; that generating swathes of text will automatically lead to success within the digital domain. In fact, nothing could be further from the truth. Mediocre, incorrectly targeted and otherwise generic material will inevitably fall through the cracks of even the most well-intentioned marketing strategies. Furthermore, a great deal of time can be wasted only to experience disappointing results.
