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How and Why to Create Evergreen Content

forest with pine trees. The weather is bright with a few clouds and you can see water.

One of the most attractive qualities of an evergreen forest is that it remains just as beautiful regardless of the season of the year. This very same principle needs to be applied to a content marketing strategy by anyone who hopes to attract a timeless and loyal audience. The key questions are why this type of material is so important and how it can be created in order to properly leverage the appeal of an article.

Less Work, More Tangible Results

Regardless of how hard you row a boat, you will make little headway if you are facing against the current. Keep this principle in mind when creating evergreen content. Experts agree that content which lasts for months or longer will attract more visitors and require less effort over time. Perhaps more importantly, this approach enables both the client and the writer to focus on other facets of a marketing campaign (leading to more order requests). It should also be mentioned that evergreen material will help to boost current SEO rankings; a critical concern for those who hope to gain further exposure.

Curated Content Written to Last: Promoting the Perpetual Edge

Now that we can appreciate why evergreen content is important, how can it be successfully created? Let’s imagine that you are producing material for an electronics supply warehouse. While you can write about specific models of the latest products, this content is invariably associated with a limited digital “shelf life”. However, there are other methods which will provide a more lasting impression such as discussing the benefits of modern electronics or listing how a customer can choose a relevant appliance. Although transient marketing campaigns come and go, evergreen posts can be used indefinitely.

Your Top Evergreen Takeaway Tips

Creating this type of content is much simpler than many writers initially believe. Here are some sure-fire guidelines to keep in mind:

  • Research similar articles addressing the topic.
  • Take into account previously discussed subjects in order to avoid repetition.
  • Try not to emphasise short-term offers or services.
  • Identify keywords and phrases which consistently rank at the top of the list. Google Analytics Keyword Planner is ideally suited for this requirement.

Although the Internet has not yet achieved digital immortality, creating bespoke evergreen content is a sure-fire way to guarantee a loyal client base and to highlight your talents as a writer.

About our author

Ron first arrived in Barcelona, Spain in 2007. Although initially pursuing a career in wealth management and finance, he learned that the content writing community provided the highest level of personal satisfaction while still being able to personally help clients. He has been a full-time professional writer since 2011. Some of his other interests include martial arts and bodybuilding.

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