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The Top Content Marketing Strategies Which Professionals Overlook

small ant in the middle of a white canvas.

If we constantly gaze up at the heavens, we might miss something directly beneath our feet. Surprisingly, marketing professionals will often make this mistake. They are overly concerned with “big picture” subjects and as a result, they might fail to recognise a handful of innovative tools that are well within reach. Whether referring to a start-up firm or a multinational organisation, the negative impacts are undeniable. In order to avoid such pitfalls, it is a good idea to quickly list some strategies which should never be neglected.

Vital Visuals

Have you ever come across a piece of great content that has been sullied due to the use of a stock photo? Think of the ubiquitous Shutterstock watermark. Interestingly enough, many marketing specialists focus so much upon the content that they fail to realise the power of bespoke imagery. As the Content Marketing Institute points out, an image alone will not necessarily increase the appeal of a page. Creating in-house visuals is always better than employing the generic “smiling telemarketer” approach.

The Age of Infographics

There are times when a subject might be particularly difficult to understand. As opposed to breaking the text up with infographics, the reader is bombarded with dull and verbose content. The end result is that the very gist of the article could be overlooked entirely. Infographics allow readers to easily digest materials and they are great options for those who regularly access a page with their smartphone.

Bigger is (Now) Better

In the past, SEO experts suggested that viral blogs were associated with between 400 and 600 words. Modern audiences are now much more demanding in terms of quality content. Some professionals are still hung up on the “shorter is better” mindset. In fact, the most popular posts now generally range between 1,000 and 3,000 words. Curtailed content might not get the point across and it can also appear as if the author is not entirely sure about what is being presented.

Redefining the Professional Content Specialist

Simply because someone claims that he or she is a professional does not necessarily make it so. The definition of a well-rounded specialist involves the ability to appreciate every facet of content marketing. The finer points mentioned above are just as important as everyday concerns such as grammar and product promotions, so always refer to our Expert Centre for even more hands-on advice.

 

About our author

Ron first arrived in Barcelona, Spain in 2007. Although initially pursuing a career in wealth management and finance, he learned that the content writing community provided the highest level of personal satisfaction while still being able to personally help clients. He has been a full-time professional writer since 2011. Some of his other interests include martial arts and bodybuilding.


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Comments

Maria 19. September 2018 - 9:20

Having the watermark on visual content generally means you haven’t paid for the image. As long as visual content matches the written content, it shouldn’t matter a great deal if the visual content in bespoke or not. But it is obviously better if it doesn’t look like a cheap or free image.

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