We are all aware that Google is the largest online search engine in the world. In fact, current statistics indicate that well over 63,000 searches take place each second. This equates to a staggering two trillion searches every year. Of course, this number will continue to grow as a larger portion of the global population gains access to the Internet. The main issue is that Google has always attempted to interpret the more “human” nuances within typical search terms. Much of this involves machine learning capabilities, and it should come as no great surprise that giant leaps have taken place over the years. One of the most recent innovations is known as “BERT”. What is BERT? How does it relate to online searches? Perhaps most importantly, what does this new search algorithm mean for businesses that hope to reach their intended target audience? Let's answer each of these questions in greater detail.
The majority of articles focused upon digital marketing and publicity campaigns tend to centre around methods such as social media, website design, SEO and client engagement. Although all of these …
Many professional marketers will argue that the concept of “second best” is no longer applicable within today’s world. Either you have managed to rise the crest of the digital wave …
You may have heard the term ‘White Paper’ – sometimes written as ‘whitepaper’ – and wondered what exactly it is. A white paper is a document written using a persuasive style of language to describe and analyse problems and offer potential solutions. The definition of a white paper is very broad and varies from industry to industry, which can be rather confusing. A governmental white paper, for example, is a detailed report on a specific topic, while a business white paper has a lot in common with a marketing presentation, although it has much more technical detail.
It’s not important how you do it. It’s not even too important when you do it. Making sure you have an up-to-date editorial calendar is, however, one of the most fundamental requirements in ensuring your content strategy delivers more traffic, leads, conversions and sales.
Not sure where to get started? Then just read on …
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