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Corporate Blog Communication – a Dying Art?

There’s no ignoring the fact that technology has changed the way we interact with one another. There’s still something a little shocking in the fact that by 2020, it’s predicted that over 85% of customer relations will be managed without speaking to another human.

With that in mind, we’re going to take a look into how you can keep the dying art of human interaction alive in your corporate blog.

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Headline Psychology: The 4 Things to Know

Because more people read headlines than the articles they announce, it’s time to dedicate a post to the mysteries and secrets of main titles. Over the years, headlines have been researched from every thinkable angle – whether it’s their font, their length or their exact wording. Aside from giving the reader an idea of what to expect in the article they’re about to read, there’s a whole lot more psychology at work behind those headlines.

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One Step Ahead – Knowing the Competition

When it comes to planning your business for the future, there’s nothing quite as deaunting as the knowledge that you’re facing unbeatable competition. Not everybody has the deep pockets to wage all an out battle in a war-of-attrition style commercial rivalry. Instead, smaller businesses with limited resources should always be learning from thier competition to stay one step ahead of the Jones’. While we cannot give you insider information to ensure you a competitive advantage with your products or services, we can show you how to look at and analyse your competiors’ online content to learn from that perspective.

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Emotional Marketing – The Emotional Campaign

It's time to put SEO and search expertise down for a second and take a few moments to reflect. No, this isn't a meditation session for online marketers. This is about learning how to use the most powerful tool known to mankind. It's all about emotions – an essential element in any content marketing campaign.

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